Introduction
The following report profiles the business model canvas of Vandebron, a company from Netherlands which was presented in the following case of Fundamental Business. The clear view of the Vandebron’s BMC presents a lot of opportunities for sustainable innovation. Consequently, it gave an insight about how the company empowers their service and what problems the business face. Vandebron is a company in Netherlands, that describes its self as Spotify for green energy. The following company is a service that provides opportunities to consumers to buy sustainable electricity from self-reliant producers such as farmers that own wind turbines. During the presentation, it was visible that the company's …show more content…
On behalf of this problem, the company cannot completely manage to maximize customer loyalty. Therefore, it maintains the customer relationship mostly through service and support calls. On the over hand, through social media and face to face contact, a great boost of awareness and branding is provided to the costumers. This ensures customers with a transparent image of the company; which likely is a part of Vandebron's strategy to attract their target segments.
Channels Supply channels of Vandebron do not only help the service to be available to the buyers and producers but also it helps in delivering the main company’s value.
One of the most important distribution channels of Vandebron is personal selling. Vandebron recruits mostly students who are well-trained and who add value for customers. The Salespersons are likely to be "order getters", whose positions demand creative selling, social selling and relationship building for the service itself. (Amstrong & Kotler, 2015) Other distribution channels are the shops, the pear to pear web platform for electricity, which cuts the utilities out of the transaction and of course the last channel, social media. (Kennett, 2015)
Key
The following report profiles the business model canvas of Vandebron, a company from Netherlands which was presented in the following case of Fundamental Business. The clear view of the Vandebron’s BMC presents a lot of opportunities for sustainable innovation. Consequently, it gave an insight about how the company empowers their service and what problems the business face. Vandebron is a company in Netherlands, that describes its self as Spotify for green energy. The following company is a service that provides opportunities to consumers to buy sustainable electricity from self-reliant producers such as farmers that own wind turbines. During the presentation, it was visible that the company's …show more content…
On behalf of this problem, the company cannot completely manage to maximize customer loyalty. Therefore, it maintains the customer relationship mostly through service and support calls. On the over hand, through social media and face to face contact, a great boost of awareness and branding is provided to the costumers. This ensures customers with a transparent image of the company; which likely is a part of Vandebron's strategy to attract their target segments.
Channels Supply channels of Vandebron do not only help the service to be available to the buyers and producers but also it helps in delivering the main company’s value.
One of the most important distribution channels of Vandebron is personal selling. Vandebron recruits mostly students who are well-trained and who add value for customers. The Salespersons are likely to be "order getters", whose positions demand creative selling, social selling and relationship building for the service itself. (Amstrong & Kotler, 2015) Other distribution channels are the shops, the pear to pear web platform for electricity, which cuts the utilities out of the transaction and of course the last channel, social media. (Kennett, 2015)
Key