For the automobile industry there are four key business drivers that impact market factors: economic conditions, government and regulation, consumer preferences, and technological development (Automotive Industry, 2015). For the automobile industry the economic condition is a positive concept which consumers are more likely to purchase vehicles. Second, government and regulation consist of emissions and recycling legislation and the impact it has on vehicle innovation and construction. Third, consumer preference refers to different styles and choices available in the automobile market. Finally, technological development is the concept automobile manufactures use to gain a competitive advantage in the market by offering innovative products, such as global navigation …show more content…
Toyota Motor Europe NV/SA (Toyota Motor Europe) is 100% owned by Toyota Motor Corporation. Toyota’s value chain analysis is important in terms of their relationship to stakeholders, including customers, society, local communities, suppliers, dealers and employees, and provides information on the development of the fundamental thinking, environmental initiatives and systems of Toyota Motor Corporation on a unconsolidated basis. Toyota believes that it is their responsibility as a company, and its reason for existence lies in bringing great customer service to their consumer that is carried out by various departments are unified to establish the Customer Relations Division. Additionally, the entire company and its staff make every effort to ensure superior satisfaction; for example, by delivering a "Voice of the customer" technique to relevant departments and 365 days a year Customer Assistance Center (CAC) to improve both customer support for the quality of their products and services (Customer Relations