Company Introduction
GSK
Glaxo Smithkline (GSK) is a science-led global healthcare company. They research and expand a broad range of fresh products in three primary areas of Pharmaceuticals, Vaccines and Consumer healthcare. They have a important worldwide presence with commercial operations in more than 150 countries, a network of 84 manufacturing sites in 36 countries and large R&D centres in the UK, USA, Spain, Belgium and China. They are experts in oral care, combining a unique understanding of consumer wants with science.
Brand Introduction
Sensodyne is an oral health brand targeted at people with sensitive teeth. Sensodyne products are useful at home by the patient to treat this state. Sensodyne is owned by GlaxoSmithKline and is marketed …show more content…
The value proposition of Sensodyne is mentioned below as stated by company.
Benefits
• Creates a protective mineral layer over sensitive areas to shield you from the pain of sensitive teeth
• Strengthens & re-hardens enamel
• Helps to protect against plaque
• Helps to maintain healthy gums
• Freshens breath
• helps restore natural whiteness
• gives a clean feeling
• Active Ingredients
NovaMin – an higher calcium and phosphate complex which helps to build a defensive layer over exposed root surface therefore reducing …show more content…
The various levels of product strategy are explained below. (Source – internet)
Core benefit- the service or benefit the customer is really buying. Benefit is the outcome of consumption. The core benefit has relation to the customer as the understanding of the product is at the consumer end.
Basic Product - version of the product containing only those attributes or characteristics absolutely necessary for it to function. It is related to the company if it is the first applicant in the market or else it would be under competition.
Expected Product- the set of attributes or quality that buyers normally expect and agree to when they purchase a product.
Augmented Product- inclusion of additional characteristics, benefits, attributes or related services that serve to distinguish the product from its competitors.
Potential Product- all the augmentations and transformations a product might undergo in the future. This level is related to Company if the product is new, or else in Competition whether it is an existing rivalry or a brand fresh
GSK
Glaxo Smithkline (GSK) is a science-led global healthcare company. They research and expand a broad range of fresh products in three primary areas of Pharmaceuticals, Vaccines and Consumer healthcare. They have a important worldwide presence with commercial operations in more than 150 countries, a network of 84 manufacturing sites in 36 countries and large R&D centres in the UK, USA, Spain, Belgium and China. They are experts in oral care, combining a unique understanding of consumer wants with science.
Brand Introduction
Sensodyne is an oral health brand targeted at people with sensitive teeth. Sensodyne products are useful at home by the patient to treat this state. Sensodyne is owned by GlaxoSmithKline and is marketed …show more content…
The value proposition of Sensodyne is mentioned below as stated by company.
Benefits
• Creates a protective mineral layer over sensitive areas to shield you from the pain of sensitive teeth
• Strengthens & re-hardens enamel
• Helps to protect against plaque
• Helps to maintain healthy gums
• Freshens breath
• helps restore natural whiteness
• gives a clean feeling
• Active Ingredients
NovaMin – an higher calcium and phosphate complex which helps to build a defensive layer over exposed root surface therefore reducing …show more content…
The various levels of product strategy are explained below. (Source – internet)
Core benefit- the service or benefit the customer is really buying. Benefit is the outcome of consumption. The core benefit has relation to the customer as the understanding of the product is at the consumer end.
Basic Product - version of the product containing only those attributes or characteristics absolutely necessary for it to function. It is related to the company if it is the first applicant in the market or else it would be under competition.
Expected Product- the set of attributes or quality that buyers normally expect and agree to when they purchase a product.
Augmented Product- inclusion of additional characteristics, benefits, attributes or related services that serve to distinguish the product from its competitors.
Potential Product- all the augmentations and transformations a product might undergo in the future. This level is related to Company if the product is new, or else in Competition whether it is an existing rivalry or a brand fresh