Microsoft Value Position Essay

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Value Proposition
Our tablet, the Microsoft Surface Pro, has unique features for engineering students that our competitors lack. Distinctive benefits such as the surface pen and keyboard both offer the same input capabilities that a desktop offers with more efficiency. Utilizing these features, along with the app for education and multi-tasking windows, could help significantly reduce Cullen engineering students’ and faculties time with homework, studies, and other online assignments.
Features and Benefits Summary

Features Benefits
Large screen A large screen allows for more space for multi-tasking between things such as homework problems, textbooks, videos, etc.
Apps for education Downloadable apps for education can help connect students
…show more content…
We believe this can best be accomplished by providing consumers with comparisons of our competition and explaining why we believe we best satisfy the needs of our customers over our top competitors. Microsoft realizes that the Cullen College School of Engineering wants to recruit and educate engineers for leadership positions and allow them to learn about the complex real world. In order for the University of Houston to set standards above other surrounding schools, the University must stay up to date with the current technologies. Microsoft believes that a Microsoft-based tablet would best facilitate the learning experience each engineer would need to eventually become part of the corporate working environment. In a corporate setting, having extensive Microsoft knowledge will set an individual’s skill level above someone without that experience. Microsoft Apple Dell

Technologies Multiple technologies from computers, cell phones, gaming consoles, internet search, and software Computers, cell phones, and music device. Computers and gaming consoles.
Global Reach Microsoft stores in over 100 countries. Retail stores in 16 countries, Online stores available in 39 countries. Operates in 38 countries
Usage Universal – Corporate and Personal Mainly used for personal use Universal – Corporate and

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