Value Creation of Amazon Essay
With the development of technology and economic globalization, the lives of people have been enriched and online shopping is becoming the first choice of the majority. Amazon Company is an online retailer which has the most varieties of goods in the world. This report would introduce the Amazon’s background first, following with the discussion and analysis of Amazon’s strengths and weaknesses as well as its opportunities and threats. At last, this paper would propose and defend one of the most appropriate strategic directions of Amazon Company in different aspects to take over in the next three to five years.
2 Introduction and analysis of Amazon
2.1 Amazon’s background
Amazon is a Fortune …show more content…
Amazon in one of the world’s largest online retailers, the corporation has its own unique business philosophy. Based on the analysis of Amazon above, it can be seen that online retail business breaks the traditional commerce obstacles. It has great attraction and influence to both consumers and enterprises. Amazon as a leader of this industry has its own strengths and opportunities. At the same time, Amazon also faces various threats such as powerful competitors, network hackers, increasing advertising cost. The strategic team of Amazon is supposed to learn from the current advantages and compensate for the disadvantages in order to favor the customers and achieve an invincible position in fierce