Sandusky Winery Case Study

Decent Essays
Sandusky Winery has been a major winery in the Ohio area for over 75 years and distributes many different types of wines, champagnes and sparkling drinks. “Sandusky logistics group prides itself on its on-time delivery record and a high order fulfillment rate of 98.7%” (pg. 170).
Sandusky Winery has had issues with an overstock of product and their inventory was a mess.
This inventory mess was caused by many factors, one of which being producing more product then they were selling. The product sits in storage and loses the company money as they produced the product, but didn’t sell it, so their labor expenses are not paid off by selling it.
Another issue is holding onto promotional products that sit in storage and take up space. The
promotional
…show more content…
At most, a company should hold promotional products for a week after the event for semimetal value, but after that they should be taken away.
When calculating total inventory cost, Sandusky Winery needs to not only count for the product that is moving, but they need to account for the product that is sitting there and aging.
The cost for storage and maintenance will eventually add up as the more months go by without the product moving, the more the company will have to spend on storage. The company will
…show more content…
Companies would rather save old or returned products and mark them down as it is better to sell a product for 25-75 percent off rather than writing it off and not getting any money for it.
Sandusky Winery used their “earn and turn concept, which captures the earnings margin ratio multiplied by inventory turn” (pg. 171). This has not helped Sandusky as it hasn’t helped determine what product sell and what doesn’t. I use as basic system of inventory to determine our best selling items and determine out inventory at my job. We evaluate product for 3 week intervals and if we sell 1000 units over our projected sales in that 3-week time then the product stays in circulation. If the product sells 100-200 units under its projected amount, then it drops
10-15 percent in price and continues to be evaluated. If the product sells only half (500 units) of its projected amount, then it drops 50-75 percent in prince. Finally, if the product doesn’t recover and drops under 400 units then it will be sold until it is out, then it will be discontinued. Many companies, and Sandusky should invest in it as well, use mobile devices such as

Related Documents

  • Decent Essays

    Nt1310 Unit 2 Assignment

    • 463 Words
    • 2 Pages

    During my job as a problem solver issues are brought to my attention that have to be actioned straight away where there is no time to ask questions. A problem was brought to my attention that we had reports of a product that had infestation problems, the product in question was Bird seed. I myself had to look into this straight away as it was a problem that would immediately impact Amazons customers. I first had to locate which product this was and would ask the associate who brought this to my attention to show me the location. After inspecting the product it was found that there were small black creatures crawling around inside the bags.…

    • 463 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    If there arises a demand forecasting uncertainty then there would be stock outs that is -24 percent of whole sale price and market downs that is -8 percent of wholesale price, there would be high inventory holding cost and would be unable to fully profit…

    • 357 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Operational Support: An operational support system (OSS) is a group of computer programs or an IT system used by communications service providers for monitoring, controlling, analyzing and managing a computer. John Lewis do this so they can see the products they are selling well they day by their till. The till sends information to a data base that records what they are selling and what is getting returned. Data Analysis: Data analysis, is a process of inspecting, cleansing, transforming, and modeling date with the goal to discovering key information, suggesting, conclusions, and supporting decision making towards a subject.…

    • 458 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    During the Root Beer Simulation, I was assigned the role of the Retailer which means I was in the center of the supply chain. My job was to essentially guess what the customers would need four weeks into the future and order accordingly. Normally, this would be fine, however, in the simulation we did not know the other members of our chain or have any sort of prediction model. Due to the unknown of what the factory, the distributer, and the wholesaler would do this became a quite difficult process that involved a lot of backlog which caused for an increase in expenses for my part of the supply chain.…

    • 505 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Executive Summary: Allround is the leading medical product for cold in the OTC market. It had the most frequent purchase with high conversion ratio. Over the years Allround was attaining maturity resulting in a decline in market share. That’s why OCM Marketing developed a long term marketing strategy over 10 periods to maintain Allstar market share.…

    • 964 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Our sales price was not the cheapest price, not the most expensive price, but the right price to sell off all produced products. This helped us to maximize overall efficiency in sales. We forecasted the next year’s price of competitors by trend analysis that compares the previous year’s price and the current year’s price to predict the next year’s price. Production: We have successfully minimized the production cost. We have used minimum resources to produce the same quality product.…

    • 1159 Words
    • 5 Pages
    Great Essays
  • Superior Essays

    Introduction: Foxy Originals is a Canadian jewelry company; founded by owners Jennifer Ger and Suzie Chemel in 1998. Their goal was to create high quality and unique jewelry pieces that targeted women between the ages of 20 to 45 at an affordable price point. The company has been successful in the Canadian and United States market but both Jennifer Ger and Suzie Chemel want to re-evaluate Foxy Original’s existing sales strategy.…

    • 1639 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    People who buy products that are made for a specific purpose expect that the product will fulfill their wants and needs. They do not want to spend money on something that will not be beneficial to them or be worth the money that they have spent on it. Think about how upset you are when you long anticipate a new product coming out; especially if it is marketed for a long time before it is actually available to the general public. The new NBA 2k game that came out was so long anticipated that when it came out hardly anyone that bought the game even liked it.…

    • 1198 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Total Free Market

    • 676 Words
    • 3 Pages

    Adam smith's theory was that if the government does not interfere with the market place then the result would be that the customers would pick the best and most affordable option. In doing this the costumers create competition between the sellers to make a better and more affordable product. If the seller failed to do this the costumers will not buy from them and the seller will ultimately go out if business. The consumer’s tastes and preference are served by competition because sellers are competing for their customers.…

    • 676 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Case Study Apollo Shoes Case

    • 33695 Words
    • 135 Pages

    |Initials |Comments | | |Objectives | | | | |Discuss the type, scope, and timing of the audit with the owner/manager, board | | | | | |of directors or, if applicable, the audit committee. Also, discuss adequacy of| | | | | |working space for the audit team, access to client records, and assistance, if | | | | | |any, to be furnished by the client. | | | | | | | | | |…

    • 33695 Words
    • 135 Pages
    Improved Essays
  • Decent Essays

    Case Analysis Of Nintendo

    • 756 Words
    • 4 Pages

    Asset Management Nintendo’s inventory turnover has increased over the past three years due to promoting digital software downloads (thus decreasing…

    • 756 Words
    • 4 Pages
    Decent Essays
  • Superior Essays

    What is the impact of this trend on supply chain inventory? What strategies can firms and supply chain use to mitigate this impact? As we understand that the 4 factors that a supply chain should offer are the efficiency, decrease in cost, availability, and responsiveness. The inventory represents the second largest component of logistics cost, that requires some serious attention and there is no room for any mistakes.…

    • 1166 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Its marginal cost curve is MC = $100 per day. Assume that the firm faces no fixed cost. a. How much will the firm produce? b. How much will it charge? c. Can you determine its profit per day?…

    • 719 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    MIDWEST ICE CREAM MANAGEMENT ACCOUNTING COMMENTING REPORT GROUP #3 ALEENA PAUL 1411073 BISHAN DAS 1411087 GAJENDRA KANSE 1411100 PARTHA HALDAR 1411113 SHAUNAK DEY 1411127 Case Overview Midwest Ice Cream serves as an example to examine a planning and control system. Useful management information, which otherwise would not be apparent, is derived by preparing a basic profit variance analysis. This illustrates how the company is doing many things "wrong," which are covered up by a growth in the overall ice cream market. Question 1 Review the variance analysis in exhibit 4 being certain you understand it Presenting group’s views…

    • 1363 Words
    • 6 Pages
    Great Essays
  • Decent Essays

    SMART marketing objectives Q1. You are required to develop at least two SMART marketing objectives to facilitate the achievement of the goal. A brief explanation of each would be necessary. The basic principles of marketing are based on the SMART objetives which gives a scope to clearly define the purpose of the marketing plan.…

    • 718 Words
    • 3 Pages
    Decent Essays

Related Topics