VFR Travellers From South Africa Case Study

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The results show that 95% of VFR travellers from South Africa and 80% of VFR travellers to South Africa are travelling for visiting friends and relatives’ purposes. This is the case because these VFR travellers are mainly influenced by friends and relatives (Figure 1). Visiting Friends and Relatives travellers to and from South Africa might not mention visiting friends and relatives travel as main purpose of travel but will end up visiting their friends and relatives. Backer and Morrison (2015) are also in the view that VFR travel is one of the main purposes of tourists’ in developed countries. The same can be said in developing countries as evident in this study that 95% of VFR travellers from South Africa and 80% of VFR travellers to South …show more content…
The argument that VFR travellers to and from South Africa are travelling to visit friends and relatives is also supported by Mules (1998). It is observed that the majority of regional tourists mainly travel for shopping and visiting friends and relative’s purposes (Timothy, 1995; Timothy and Butler, 1995; Rogerson, 2001). Gamage and King (1999) are of the view that 20% of immigrants from Sri Lanka argue that the main purpose of travel is for holiday purposes and 30% is a mixture of VFR travel, holiday and business purposes. The statistics mentioned by Gamage and King (1999) are different from the results of the study which show that 6% of VFR travellers to South Africa and 10% of VFR travellers from South Africa are travelling for holiday purposes. However these statistics show that immigrants might also travel for holiday purposes and doesn’t mean to say that they do not visit friends and …show more content…
However, it is interesting to note that VFR travellers from South Africa do not participate in shopping activities when they visit Zimbabwe but only VFR travellers to South Africa (see Figure 4). The reason for this observation is that it is expensive to buy goods in Zimbabwe rather than in South Africa. This is supported by the fact that Zimbabwe uses US Dollar and South Africa uses therefore the exchange rate between the 2 currencies is high. If Zimbabweans change the US Dollar to the South African Rand, they have more money but if Zimbabweans change the South African Rand to US Dollar they have less money. This will contribute to their level of shopping in Zimbabwe and South Africa. Visiting Friends and Relatives travellers to South Africa shopping activities is supported by a study conducted on Chinese travel to the United States of America (Jang et al., 2003). The study observed that Chinese travelling to the United States of America spend more money on shopping than on other services (Jang et al., 2003). An average tourist spends about 3-4 times shopping than an average shopper (Littrell et al., 2004) thus shows that tourists spend much therefore it is important to evaluate the expenditure of regional tourist. Based on the results presented above, VFR travellers from South Africa do not consider shopping as a purpose of travel. This might be as a result of the different

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