UTV Motion Pictures
UTV Motion picture is basically a film unit of UTV software communication, which is a subsidiary of The Walt Disney Company. It is dominant player in Indian film industry. The last decade in Indian Cinema UTV delivers some of the most iconic movies including Swades, Rang de Basanti, A Wednesday, Udaan, Peepli live, Paan singh Tomer, barfi, Yeh Jawaani Hai Deewani, Chennai Express, The Lunchbox, Kick, 2 States, Haider and PK.
In the last 10 years, 4 of the movies of UTV had been selected to represent India at the Academy Awards. These movies are Rang De Basanti (2006), Harishchandrachi Factory (2009), Peepli Live (2010) and Barfi! (2012). UTV Motion Picture has a library …show more content…
UTV is also leveraging the benefit of technological advancement. In 2011, UTV announced collaboration with Prime focus, the global visual entertainment service group. Under this new collaboration, Prime Focus will take the responsibility for servicing the entire production as well as post production requirement of UTV’s film including cameras, lenses, visual effects, digital intermediate, sound and lab services. The first movie of this partnership was 3-D film …show more content…
The film was released in the country in phase-wise medium with just 48 prints of the film in top 10 cities in first 7 days. Second week they added 12 new prints and so on. This strategy enables them word of mouth kind of promotion and to keep their print cost as low as possible. UTV optimized the realization per print while to ensure that supply of ticket should match demand and should not exceed the margin too high.
The streaming video service, BoxTV was launched by Time of India group has partnership with UTV. Any user can access BoxTV through its app on Android and ios service. In a survey it was revealed that smartphone user spend nearly one quarter of their YouTube time on mobile while tablet users spend about 20%
In 2009, Airtel digital tv announced the premiere of UTV motion picture’s Phir Kabhi on its DTH Pay per view (PPV) service which was ahead of its release. The user can watch the movie on their DTH only after paying 50 Rupee. They can select any day and can watch at any time at that day. The idea was to broaden the reach of the film to maximum number of
UTV Motion picture is basically a film unit of UTV software communication, which is a subsidiary of The Walt Disney Company. It is dominant player in Indian film industry. The last decade in Indian Cinema UTV delivers some of the most iconic movies including Swades, Rang de Basanti, A Wednesday, Udaan, Peepli live, Paan singh Tomer, barfi, Yeh Jawaani Hai Deewani, Chennai Express, The Lunchbox, Kick, 2 States, Haider and PK.
In the last 10 years, 4 of the movies of UTV had been selected to represent India at the Academy Awards. These movies are Rang De Basanti (2006), Harishchandrachi Factory (2009), Peepli Live (2010) and Barfi! (2012). UTV Motion Picture has a library …show more content…
UTV is also leveraging the benefit of technological advancement. In 2011, UTV announced collaboration with Prime focus, the global visual entertainment service group. Under this new collaboration, Prime Focus will take the responsibility for servicing the entire production as well as post production requirement of UTV’s film including cameras, lenses, visual effects, digital intermediate, sound and lab services. The first movie of this partnership was 3-D film …show more content…
The film was released in the country in phase-wise medium with just 48 prints of the film in top 10 cities in first 7 days. Second week they added 12 new prints and so on. This strategy enables them word of mouth kind of promotion and to keep their print cost as low as possible. UTV optimized the realization per print while to ensure that supply of ticket should match demand and should not exceed the margin too high.
The streaming video service, BoxTV was launched by Time of India group has partnership with UTV. Any user can access BoxTV through its app on Android and ios service. In a survey it was revealed that smartphone user spend nearly one quarter of their YouTube time on mobile while tablet users spend about 20%
In 2009, Airtel digital tv announced the premiere of UTV motion picture’s Phir Kabhi on its DTH Pay per view (PPV) service which was ahead of its release. The user can watch the movie on their DTH only after paying 50 Rupee. They can select any day and can watch at any time at that day. The idea was to broaden the reach of the film to maximum number of