Utilization And Values Of Starbucks

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UTILIZATION OF RESOURCES Starbucks ensures that it identifies and acquires the resources necessary to effectively continue its performance through its strategic location. Located in Seattle, Washington, the corporate headquarters is in one of the most desirable locations for young professionals to live. In addition to Starbucks, other companies such as Boeing and Amazon call Seattle home. Tech giant Facebook is also opening offices in Seattle due to the immense human capital the city possesses. The city attracts some of the brightest engineers and college graduates from around the world are flocking to it because of the young, hip downtown scene and the wide variety of banking, data and technology companies located in the area. With a …show more content…
The ideas have three categories, which include product ideas, experience ideas and involvement ideas. This serves as great way to involve customers and the community as whole, thereby building on the company’s synergy. Managers and staff are also trained to listen for suggestions, which are report to the next person on the chain of command. This ensures the idea is vetted and does not remain as “just an idea.” Starbucks also utilizes online communities such as Twitter, Facebook and YouTube to share newsworthy information and it also allows customer to provide feedback, whether it is positive or negative. These ideas are built on, developed and tested at different locations. For example, on the “My Starbucks Idea” page, the “ideas in action” are listed and the key provided, indicates whether the idea is under review, reviewed, in the works or launched. These are all ways in which Starbucks continues to generate ideas and implement strategies that may or may not be …show more content…
McDonald’s has more than 36,000 stores worldwide and have continued to expand and improve its breakfast menu making them Starbucks’ leading competitor. Dunkin Donuts has more than 11,300 stores worldwide – (more than 8,000 in 41 states in the US and more than 3,200 stores internationally (36 countries). Caribou Coffee is the second largest company-operated premium coffeehouse in the United States with more than 273* company owned stores and 127* domestic license locations in 18* states and 203* international franchise stores in 10* countries. *The data for Caribou Coffee is effective as of May 2015. The local competitors in Tampa include not only major chains like Dunkin Donuts, and McDonald’s, but smaller franchises like Einstein’s and Panera, as well as smaller coffee houses like Felicitous catering to mostly to local college

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