Utama Shopping Center Case Study

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Introduction
1 Utama Shopping Centre, Petaling Jaya
1 Utama Shopping Center is situated in Bandar Utama Damansara, Petaling Jaya, Selangor, Malaysia. Its gross built-up area totals 5,000,000 square feet (465,000 m²). It is the largest shopping mall in Malaysia and the seventh largest in the world. Spread across five million-sqft, it is locally known as 1U and is divided into two wing, the Old Wing and New Wing. The Sultan of Selangor officially launched the New Wing, newly opened in 2004. The retail precincts of Highstreet, Oval, Entertainment Zone and Rainforest as well as Promenade, Cold Storage supermarket and Parkson departmental store are some of the popular tenants of the New Wing. The Old Wing, comprising the retail precincts of Courtyard and Center Court as
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Built with seamless connectivity in mind, 1 Utama is interconnected to luxurious 5-star One World Hotel and high-rise offices Plaza IBM, KPMG Tower and 1 First Avenue via comfortable covered walkways for an integrated work-and-play environment. With over 10,000 car park bays, shoppers can opt to park at 1 Utama's multi-storey car park, open-air Dataran car park, or even at adjoining office towers and hotel.

The Old Wing of One Utama was fortunate enough to have a main entrance that opens to Jalan Dataran Bandar Utama, giving it a southwest orientation. This is where taxis and drop-offs are done. It is also interesting to see that many eateries located along the Promenade – facing the LDP – tend to struggle.
According to environology, properties that face upstream collect detritus, which cloud the judgment and minds of the occupants.
The New Wing of One Utama has its entrance facing the Central Park. This is an excellent orientation as it follows the river’s flow. Small wonder then that it remains a vibrant mall. Even the tower blocks have a southern orientation, which is great.

The layout of 1

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