Using a Fashion Image, Explore the Strengths and Limitations of a Semiotic Analysis.
Using a fashion image, explore the strengths and limitations of a semiotic analysis.
This essay will aim to elucidate the use of semiotic analysis using fashion iconography and imagery as its primary medium. We will aim to explore the strengths and limitations of semiotic analysis through a process of dissection; where we will explain how imagery has been layered to give voice to what the artist has chosen to communicate, without the use of syntax.
“We live in an image filled world. Whether they are encountered in galleries, the internet or elsewhere, images challenge us. They cause us to reflect and to question our assumptions about ourselves and others. Diversity lies in the fact that we …show more content…
Signs may often have hidden meanings; only apparent when the reader is aware and is specifically looking for them.
Barthes, represents a structuralist element of thought. His achievements stretch from semiotics to literary criticism through to philosophy. Barthes states that the denotation and the connotation are common in use when connecting with analysis in visual form.
By creating the concept of connotation he refers to Saussure’s classic definition of sign. Barthes believes that the linguistic repertoire of Saussure is not only confined to the sphere of linguistic analysis, rather it is able to transpose upon the semiotics of culture; this theory allowed Barthes to use the sign theory to analyse visual communications; specifically that within photography.
Hence denotation is defined as the mechanical reproduction