Using Website Mobile Application And Social Network Case Study

Improved Essays
The challenges of using website, mobile application and social network
The mobile application: The mobile application is mainly focused on IOS users and hence android users might not be able to use it or find it difficult to use, customers have complained to Sephora that the recently updated version of the app gives error message (See Appendix D) and also the product images on the application are too low to download which affect the customers’ shopping experience and can lead to less customer retention and conversion that could affect the company’s revenue (Digiday, 2017).

Website: Some customers complained that they were able to order from the website and item on their list/cart were disappearing (see appendix A). Maintaining the attention
…show more content…
The customers can also try on different products virtually when or before shopping which help them in making a purchase decision and as result the company increase their in-store purchases.
Social network: Served as a forum for consumer research and getting customer's feedbacks where the company gathers and store individual's response in order to gain insight. The social network serves as a model of information exchange between Sephora and their customers as well as among customers as it helps in addressing individual needs of customers.
Website: Sephora has the customers’ full attention when they are interacting with the website looking for information for their needs. Sephora.com also has a live chat where the customer service representative chats with the customers and help them in clearing doubt or navigating through the
…show more content…
For example, Color IQ is a technology used in scanning face and the technology known as "Pantone" will identify the skin tone and recommend a perfect foundation and concealer shades and also recommend personalized skincare product based on the scanned skin tone. Moreover, the company has a service known as “Play by Sephora” which customers can subscribe to and get monthly preferred products samples with a catalogue containing the products information. Also, the company launched “Beauty Insider” which is a loyalty program through which the company provides their customers with a reward upon purchase, in 2006 the company has 2.4 million customers holding the beauty insider card (Rudolph

Related Documents

  • Decent Essays

    Company Overview ULTA Salon, Cosmetics & Fragrance, Inc. (ULTA Beauty) is the largest beauty retailer in the United States. Since opening its first store in 1990, ULTA Beauty has grown to become the top beauty destination for cosmetics, fragrance, skin, hair care, and salon services. With 797 stores across the United States, the company strives to be “All Things Beauty, All in One Place,” offering more than 20,000 products from over 500 brands, including its own private line. The company’s mission is to provide a one-stop shopping experience to its customers, offering product diversity, value, convenience, and experience (Annual Report, 2015). Company Strategy…

    • 267 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    An adjustment in the quantity of individuals for whom customers will purchase blessings and an adjustment in their occasion spending plan-paying little mind to their occupation status or salary-were the main two reasons clarifying movements in occasion spending goals. By the end of the Thanksgiving Day weekend, 86% of occasion customers will have made their first buys. The very late customer is turning into a relic of past times: Only 1% of occasion customers expect to begin on Christmas Eve. Three out of four occasion customers research online some time recently obtaining occasion things in stores.…

    • 112 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Sephora Outperforms Ulta

    • 139 Words
    • 1 Pages

    Overall, Sephora outperforms Ulta in its usage of social media. Sephora’s theme and content are consistent and relevant across each platform. It seems Sephora has really thought about its customers and tries to come up with little ways to enhance their customer’s experience. Sephora’s layout and structure is better. It is more user friendly.…

    • 139 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    My mission is to raise the bar in price and quality for makeup. The goal is to educate people about makeup – for example, how to chose the right foundation color — get them to buy the product, then teach them how to use it. Shopping at a place like Sephora is so overwhelming — there are so many products and no guidance on what to buy or how to apply it, and the prices are…

    • 77 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    What is Big Fish Games? A casual gaming company founded in 2002, Big Fish Games has today grown into the world’s largest producer and distributor of online casual games. Paul Thelen, once a Group Product Manager for RealNetworks, broke away in 2000 to found Big Fish Games with a capital of $10000.…

    • 427 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Sephora and Ulta are two of the most well-known cosmetic department beauty stores. Any beauty blogger has these two in their top list. While they both sell similar products; the variety, the cost and the customer service is what sets this two makeup superstores in different calibers. Sephora offers over 300 brands and more that 16,000 products, which include; makeup, skincare, fragrances, hair products and more. Too Faced, Chanel and Estee Lauder are some of the popular high-end labels sold by this department store.…

    • 553 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Myskin Origins Essay

    • 495 Words
    • 2 Pages

    MySkin Origins: My #MySkinJourney + Products Review Call Center is known to be one of the most demanding and stressful job out there. One thing I must admit. And working for over a year now, I become more prone to experience burnout and stress due to the nature of the job. But of course, despite the things that this job requires me, I make sure that I give myself a good break, always. So when I'm stressed and burnt out, I all of sudden hop out on a shopping spree or perhaps a quick getaway like what I've used to doing before while I'm still not in the BPO industry; then binge sleeping.…

    • 495 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Online shopping is continuously becoming more popular and growing rapidly every day along with the development of technology are getting better at Malaysia. Online retail sales are estimated to grow from $172 billion in 2005 to $329 billion in 2010 [Johnson 2005]. There are 32 countries worldwide with the Internet penetration rate higher than 50% (http://www.internetworldstats.com). As of April 2006, 73% of American adults are Internet users (http://www.pewinternet.org). Online shopping has it advantages and disadvantages for both individuals and companies.…

    • 792 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Sephora Symbol Of Beauty

    • 744 Words
    • 3 Pages

    “I dream of making women not only more beautiful but also happier.” (Christian Dior). Many women today are extremely into their physical image. Women create themselves to show their true symbol of beauty. They are not talking about beauty from the inside, but Beauty from the outside.…

    • 744 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Vitabiotics Case Study

    • 1028 Words
    • 5 Pages

    Vitabiotics – Offers Health Care Products About Us Vitabiotics is one of the leading Companies which manufactures and sells health care products. The Company has been working for more than 40 years and has gained a huge experience in this sector. Vitabiotics is a British company committed to human health and research. The headquarters of the Company is located in London. The Company is known for creating a unique portfolio of products at the forefront of scientific developments in key sectors, including nutrition and women's health.…

    • 1028 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Sephora is highly regarded as a beauty innovator thanks to it’s unparalleled assortment of prominence products, open minded service from experts, interactive shopping environment and innovation. Sephora is now highly appreciated by customers due to it’s new policy of life time return of products in case of customer dissatisfaction and given great deal of personal attention. In addition, it’s sampling program offered by the store for customer to try out a variety of new cosmetic products became quite…

    • 1507 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Advantages of Online Shopping: Online shopping has become a trendy shopping method ever since the Internet has made the incremental advancement. Many people are looking for other amazing alternatives shopping and online shipping is just the fix for that. Because of the many advantages and benefits of shopping online, more and more people these days prefer Online Shopping rather to go and shop. There are various reasons why people think that they buying on the internet is the best option too and why online shopping business is boosting day by day. 1.…

    • 1013 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Takashimaya Case Study

    • 988 Words
    • 4 Pages

    3.1 The rise of electronic commerce Traditional retail shops and brick-and-mortar businesses globally have been hit hard with the rise of electronic commerce (or e-commerce). The high penetration of technology has increased consumers’ consumption on online platforms thus contributing to the rapid increase of e-commerce. Takashimaya, being a traditional retailer, should consider this trend as its weakness is high dependence on its domestic market, Japan. Furthermore, it also faces intense competition in its domestic market, Japan and in Singapore too (MarketLine Advantage, Feb 2015). To minimize the threats faced by the company and to work on its weaknesses, Takashimaya can capitalize on this trend to do so.…

    • 988 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Assignment Cover page IS1105 BUSINESS INFORMATION SYSTEMS ASSIGNMENT 2 “Companies today are using technology to change their industry and achieve competitive advantage” Discuss this statement using the following guidelines; I. Choose an industry II. Research one or two companies that are using technology to change that industry and achieve a competitive advantage. III. Analyse how they are using the technology and what impact they have had on their industry. Student Name: Emma Casey Student Number: 115507643 Class: BComm1 Course code: IS1105 Lecturer Name: Ciara Fitzgerald Introduction…

    • 777 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    The Online Social Network: More Bad than Good? Introduction A social network is a social structure made up of individuals that are tied together by friendship, kinship, common interest, sexual relationship, knowledge or prestige. Generally, teens use social network to communicate and stay in touch with their friends or make new friends. Teens also use social networks to make social plans with friends and maybe to flirt.…

    • 900 Words
    • 4 Pages
    Superior Essays