Ion Gum Company Objectives

Improved Essays
1. Mission Statement
### is a company that offer unique and innovative backpacks with built-in lightweight ion lithium battery inside. The mission of our company is to provide high quality energy backpack and connect you to your power sources anywhere and anytime. As a green company, we use recyclable materials for our products to reduce the use of hazardous materials that can damage the environment. ### comes in different sizes for different purposes. Our main target is college students and adventurers. We are very concerned with our product quality and customer satisfaction. In the future, we hope that we can continue to provide reliable power sources backpack that can be accessed in any conditions.
2. Customer Benefit Package
Nowadays, people have more than one electronic devices with them. They use it frequently in daily basis and become more dependent. This
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Strategy Development
In order to match our product with what customers want, we conduct surveys at different places to gain result from different demographic. Our marketing teams, conduct survey at several universities and pick random students to ask them their opinion about our products. Also, we are collaborating with professional adventurers and interviewing them to gain perspective from the professionals.
Our company believes in our customers satisfaction will bring positive impact in the future. Thus, we strive to keep and maintain our products quality up high. Our order winner is our warranty that will allow customers to return their backpacks and get a new one for one time.
### awares of other competitors in this market. Therefore, we create unique and new innovation into our products to overcome the threats. Our backpacks is relatively lighter than our compertitors. Moreover, we have 100% waterproof materials and zipper. Also, the perks of being a premium members will catch the customers to purchase our products. As a matter of fact, we are collaborating with Bear Grylls to promote our

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