In order to examine the role of EA in our daily behavior I will use the whole food as green initiative which provides people with chance to make difference and shopping as a behavior which is mainly motived by environmental awareness and the need for conserving the environment. For that reason, I will try to answer the following question: How customers at whole food makes sense of their shopping experience? Is there an environmental awareness motives on that experience?
D. Justification of Using Qualitative Inquiry to Address Research Question:
Examination of human behaviors is usually difficult to be quantified and expressed in quantity format, instead it is better to be study by using the qualitative inquiry because it takes all aspects
D. Justification of Using Qualitative Inquiry to Address Research Question:
Examination of human behaviors is usually difficult to be quantified and expressed in quantity format, instead it is better to be study by using the qualitative inquiry because it takes all aspects