Real Estate Agent Case Study

Improved Essays
If you do NOT read this report you will almost certainly lose thousands of dollars when you sell your home...

Home sellers don 't know how to spot a good real estate agent

This is understandable when you consider that you will only buy and sell one or two properties in your lifetime. Your home is probably your biggest asset. So, be careful whom you choose to sell it; one slip-up from an agent will wipe thousands off your selling price.

Ask the right questions

Many home sellers ask the WRONG questions when they interview an agent. They ask questions such as "How much do you charge?" or "What 's my house worth?". While these questions are important, they should only be asked after the agent has told you what they 'll do for you and how they 'll get you the
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After all, if advertising was the only reason your home sold why do you need a real estate agent?

Questions are the answer

Sometimes the answer to one good question will give you the confidence you need to hire the best agent to sell your home. Good questions do the hard work for you. Before you jump in and start grilling real estate agents, take a step back.

Put your home buyer shoes on. And start with a mystery shop...

MYSTERY SHOP

Department stores do it, so why shouldn 't you? Use the 'process of elimination ' to weed out the poor agents. Why bother interviewing a real estate agent who doesn 't bother to return buyer 's calls? Start with an email. Approximately half of all buyer enquiry arrives via email.

If you send out 10 emails to 10 local real estate agents, I can almost guarantee that you will not receive 10 replies. If only 5 reply, then you have just saved yourself having to interview 5 agents. Include your phone number in your email. Do they call you back? Or do they just email a standard response? An agent who follows up with a call has a much better chance of 'closing a sale ' than an agent who sends a standard

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