Using A Picture From An Advertising Campaign For Vivienne Westwood Spring / Summer 2016 Campaign

874 Words Jul 22nd, 2016 4 Pages
Movie, TV show, magazine, Internet and so on, everything you see from different media and different elements in these media such as the words, the images, the colors, the sounds, the angle of camera, are designed to make you think, sense and experience in a particular atmosphere (Beaton,2012). That is to say, artificial visual elements in different culture background could represent different meanings. Visual culture is to find out the connotation and denotation of them. Using a picture from an advertising campaign for Vivienne Westwood Spring/Summer 2016 collection (see appendix 1), this paper will describe the photograph and the meanings it conveys; explore how these meanings pass to the viewers; analyze what kind of values these advertisement represents; and assess the success of the image.

‘Mirror the World’ from Vivienne Westwood Spring/Summer 2016 Campaign, in this photo, there are two models who directly staring into the camera with different poses in the center of the image.
One of them stand beside the chair with beard and tilted frisette and another stand at the chair with long hair. Both of them are semi-naked and wearing clothes which like fishing net. They are in a scene with blue background wall, a landscape painting behind them, wooden floors, two chairs on the left and right side, two fishbowl under two chairs, two steps and two shelfs on the edge of the photograph. Overall, the elements conveyed are of rebel, kind of anger, freedom, expectation and…

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