Use Of Pathos, Ethos, And Logos Essay examples

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Over the course of human history, advertising has been an art that many have perfected. The basic structure of advertising consists of pathos, ethos, and logos. Appealing to the public’s emotions, logic, and credibility has proven to be the most effective way of persuasion. The commercial I have chosen to analyze is about a worldwide cataclysm, incited by God’s inability to immediately charge a cell phone. His frustration has led to an apocalypse full of peculiar season changes and various other incidents. The insurmountable amount of fear is exaggerated and made humorous. In Mophie’s “End of The World” commercial, the advertiser implements the use of pathos, logos and ethos by exaggerating the feeling of dread most people experience when running out of cell phone battery and persuading consumers that their portable phone charger is a necessity of every person who owns a cell phone.
First, Mophie’s “End of The World” commercial utilizes pathos; a device that appeals to the audience’s emotion. The main emotion felt throughout the majority of the commercial is humor. Although some scenes depict horror and uncertainty, the amount of exaggeration gives the commercial an aura of humor. Humor is a powerful rhetoric device because advertisements are designed to persuade people psychologically (Nathan 1). People are more likely to associate their happy emotions they experienced during the commercial with the quality of the product unconsciously. In one scene, a dog appears to be…

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