“Some dismiss [communication studies] as “fluffy,” or easy” (Frierson, 2012).
However, people seem to not understand that a communication studies program can prepare you for a variety of careers. Frierson (2012) states, “In fact, the U.S. Bureau of Labor Statistics lists more career opportunities for communications graduates than any other major, including computer science, engineering and mathematics.”
“Communication Studies is a broad discipline that covers rhetorical theory from the ancient Greeks to the latest in digital media. It explores the complexity of interpersonal relationships and the challenges of effective public relations campaigns” (Olsen, n.d.). Essentially, a communications studies undergraduate will not only have a solid …show more content…
The most relevant research to this paper is in regards to the importance of digital media in modern society. Various forms of visual communication and design can be applied in a number of ways. It is often used to influence certain attitudes or behaviors. Advertising could be one of the heaviest employers of visual communication to influence. Visual metaphors are abundant in advertising (Boozer, Wyld, & Grant, 1991). It is apparent that visual communication and digital media is often utilized for advertising, but it is less common knowledge that they can be used to help improve the quality of …show more content…
According to research, high quality media designed for children have strategic learning goals that are developed by childhood development experts (Lieberman, Bates, & So, 2009). Studies have shown that digital media can introduce children to intellectual concepts at younger ages than in previous generations. Mathematics, language, reading, and creativity are a few examples of improved comprehension in children being taught through digital media. Another reason for introducing digital media into educational environments is the fun interaction with the technology encourages children to learn more (Lieberman, Bates, & So, 2009). Nevertheless, improved childhood education is not the only positive outcome attributed to the rise of digital media.
Digital media has impacted the world of sending and receiving information, mostly by the speed, and process, in which it occurs. “New media challenges elites . . . by providing communication channels for ordinary citizens to directly produce and access information about political, social and economic life” (McAnany, 2011). For reference, the New Media Institute defines New Media as “a 21st Century catchall term used to define all that is related to the internet and the interplay between technology, images and sound” (Socha & Eber-Schmid,
However, people seem to not understand that a communication studies program can prepare you for a variety of careers. Frierson (2012) states, “In fact, the U.S. Bureau of Labor Statistics lists more career opportunities for communications graduates than any other major, including computer science, engineering and mathematics.”
“Communication Studies is a broad discipline that covers rhetorical theory from the ancient Greeks to the latest in digital media. It explores the complexity of interpersonal relationships and the challenges of effective public relations campaigns” (Olsen, n.d.). Essentially, a communications studies undergraduate will not only have a solid …show more content…
The most relevant research to this paper is in regards to the importance of digital media in modern society. Various forms of visual communication and design can be applied in a number of ways. It is often used to influence certain attitudes or behaviors. Advertising could be one of the heaviest employers of visual communication to influence. Visual metaphors are abundant in advertising (Boozer, Wyld, & Grant, 1991). It is apparent that visual communication and digital media is often utilized for advertising, but it is less common knowledge that they can be used to help improve the quality of …show more content…
According to research, high quality media designed for children have strategic learning goals that are developed by childhood development experts (Lieberman, Bates, & So, 2009). Studies have shown that digital media can introduce children to intellectual concepts at younger ages than in previous generations. Mathematics, language, reading, and creativity are a few examples of improved comprehension in children being taught through digital media. Another reason for introducing digital media into educational environments is the fun interaction with the technology encourages children to learn more (Lieberman, Bates, & So, 2009). Nevertheless, improved childhood education is not the only positive outcome attributed to the rise of digital media.
Digital media has impacted the world of sending and receiving information, mostly by the speed, and process, in which it occurs. “New media challenges elites . . . by providing communication channels for ordinary citizens to directly produce and access information about political, social and economic life” (McAnany, 2011). For reference, the New Media Institute defines New Media as “a 21st Century catchall term used to define all that is related to the internet and the interplay between technology, images and sound” (Socha & Eber-Schmid,