Use Of Interpersonal Relationships And The Challenges Of Effective Public Relations Campaigns

1144 Words Apr 20th, 2016 null Page
“Some dismiss [communication studies] as “fluffy,” or easy” (Frierson, 2012).
However, people seem to not understand that a communication studies program can prepare you for a variety of careers. Frierson (2012) states, “In fact, the U.S. Bureau of Labor Statistics lists more career opportunities for communications graduates than any other major, including computer science, engineering and mathematics.”
“Communication Studies is a broad discipline that covers rhetorical theory from the ancient Greeks to the latest in digital media. It explores the complexity of interpersonal relationships and the challenges of effective public relations campaigns” (Olsen, n.d.). Essentially, a communications studies undergraduate will not only have a solid understanding of the core skills and communication practices, but also the necessary knowledge of how to apply them to a field that best suits them. However, according to NYU’s McGhee Division, there is a growing need for professionals who can keep up with rapidly changing technology in the workplace (New York University, 2008). So, during my tenure at the University of North Carolina Wilmington (UNCW), I plan to concentrate my studies in digital media and advertising.
Digital media, in effect, is anything that can be stored on an electronic data storage device. In other words, it is digital content such as audio, images, video, documents, as well as others, that is able to transmitted electronically (WebFinance, Inc., 2016). SD…

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