To discuss the normal view of offer and acceptance between a business and a consumer. One must look at what constitutes offer and acceptance. An offer is an expression of willingness to contract within a specific set of terms. This is made, by the offeror with the consideration that, if the offer is accepted, they will be bound and held to such contract. Acceptance is an agreement to all the terms set out in the offer, the offeree’s acceptance must be a mirror image to the offeror 's offer to form a valid contract.
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There is no doubt that the Carlill v Carbolic lead to an evolutionary concept of consumer rights. A case for which a judge has ruled in favour of the consumer, in the middle of such revolution, was simply unheard of. In a time which was exceedingly business to business motivation, businesses were generating money.
However to reflect this to modern day, where a company like Boots use special offers, as like Carlill stated to create a ‘sales puff’, does not constitute an offer, it is only an invitation to treat, as boots do not upheld intention with their invitations, it cannot be seen as an offer. Unlike Carlill where there was intention with the deposit, it was held that the advertisement was an offer, not an invitation to