Assess The Importance Of Usability Testing When Making Adverts

Usability testing is a process used in evaluating how comfortable a service or product can be in achieving its targeted goal. Poor user experience can discourage users, studies show that more than 80% of online customers might not return to a site having experienced poor usability.1 A fantastic user experience can provide a competitive advantage because it increases user satisfaction by reducing the amount of time it takes for users to accomplish their goal on the website which in turn makes them more likely to return to the same website for future searches. There are also many ways you can accomplish usability testing including focus groups, surveys, competitor evaluation, and multiplatform evaluation.

Search Engine Optimization(SEO)
SEO is an approach used in achieving high-ranking search results on search engines such as Google, Bing, yahoo and other search engines. Search Engine Optimization is an extremely important aspect for a website and it is simply a way of making a website easier to find using specific wording that helps improve a website 's search engine ranking. SEO is a strategy which includes different techniques and tactics to increase the amount of organic traffic while increasing brand awareness. The proper use of SEO’s …show more content…
Bulk adverts with no target audience or adverts targeting the wrong audience can be termed, noise. Targeted advertising is a form of advertising that focuses on certain traits of the consumer, these traits are based on the product or person the advertiser is promoting. Targeted advertising has proven to be beneficial for the advertiser as it is cost efficient because it is focused on certain traits and the consumers who are likely to have a strong preference will receive the message instead of those who have no interest and whose preferences do not match a product’s attribute this eliminates wastage