Since the debut of USA Today in 1982, change and constant differentiating has been part of the rise and fall of the newspaper. They began as a national general-interest daily newspaper with printed version only and now they have expanded globally offering “high-quality and engaging content across print, digital, social and video platforms” (USA Today.com, 2015). With each phase of change in newspaper production, USA Today has fully engaged their marketing strategy to accommodate and seek readers. The newspaper’s first readers were well educated professionals, approximately 40 year old, usually a manager, with income of around $60,000 a year. Today the majority of their readers are working middle- to upper class-management, household decision
