Ursula Burns Character Analysis

Superior Essays
Back in time, when the economy of the United States was in crisis, Xerox was facing a possible bankruptcy. Anne Mulcahy as a chief leader of the moment work harder to improve Xerox credibility. In this goal, Ursula Burns was part of a small group of executives who rescued Xerox from near bankruptcy in 2001, and began moving the company where she started to work away from its machine. Changing the company roots and transform the company into a different business entirely. Ursula Burns become a great leader. Ursula Burns grow up in a poor city Lower East Side of New York. Being a black lady and coming from a single parent is evidence that her childhood wasn’t easy, but Burns made her life different to any perspective. Burns states that “dreams …show more content…
Burns was widely credited with increasing the company’s development, production, and sales of color-capable devices. Burns learned how to be a good leader; took decisions and assume responsibilities. Ursula Burns was process the global vision, operation with discipline, furiously and decided manager. She always has respect for the opinion of her colleagues. Burns personality helps her to be a good leader. Burns is a conscientious leader. Ursula Burns is being described as a model of corporate leader shift. She considered that the key for a good leader is to have a good communication with customers and employees. She also talks about how important was to Xerox to reinvent it, because Technology are advancing so quickly and with them the customer's necessities. According to Burns “It is really important to attend customer necessities to compete in the field by offering them advance technology” (Berman). A good leader needs to have a clear vision; team builds to clear the path of the future. Ursula Burns also mentions that, it’s a fool’s journey to try to achieve perfect balance between one’s professional and personal …show more content…
Anne Mulcahy as a chief leader of the moment work harder to improve Xerox credibility. In this goal, Ursula Burns was part of a small group of executives who rescued Xerox from near bankruptcy in 2001, and began moving the company where she started to work away from its machine. Changing the company roots and transform the company into a different business entirely. Ursula Burns become a great leader. Ursula Burns grow up in a poor city Lower East Side of New York. Being a black lady and coming from a single parent is evidence that her childhood wasn’t easy, but Burns made her life different to any perspective. Burns states that “dreams do come true, but not without the help of others, a good education, a strong work ethic and the courage to lean in” (Nolen). Ursula Burns overcome poverty through study and hard work. Her mother was her best mentors. She motivated Burns to be a great student. Burns’ mother constantly reminded her where she was didn’t define who she was. She knew that education was her way up and out. Ursula Burns always remembers that way her mother educated her with great intensity and persistence to fallow one goal. Ursula Burns is the first African-American woman to lead a company the size of Xerox. After completing a master’s degree in 1981 soon, Ursula Burns start worked as an intern with Xerox. Then, Burns joined Xerox as a full-time employee and

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