Urban Agriculture Literature Review Essay

2832 Words Apr 7th, 2014 12 Pages
CHAPTER 2
LITERATURE REVIEW
In the study, articles from several journals are be reviewed, of the articles are related to awareness of consumer in urban agriculture. The review of previous studies can provide researchers with information about models used, variables, techniques for analysis and result of related studies. The review can be used as guide lines for the present study. 2.1 Related Past Studies
Consumer awareness is the understanding and knowledge that a buyer should have of his rights as a customer. The awareness is very important for the buyer since it permits him to get the most from what he buys. To develop or start new practices need lot of effort from many side to ensure it can be done, not only from supply side but
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In other words, product or new technology preference is influenced by perception, familiarity, and/or knowledge of the product. The more favorable the perception, the greater the likelihood from among similar alternative.
Since the study about consumer perception towards urban agriculture is still few, I refer to several other related articles such as consumer perception toward organic food. Gemma C. Harper and Aikaterini Makatouni (2002), did the study about consumer perception and the result show that consumer have similar understanding toward organic but they have divergent understanding between organic food and free range production. The study also show their perception is affect by their belief toward health issue and lifestyle. Another study by Samuel Bonti-Ankomah and Emmanuel K Yiridoe (2006) say that consumer perception is mostly depend on knowledge and awareness level about organic product. If the skepticism about organic products stemming, perceptions about the appeal and inherent characteristics of organic may translate into actual demand.
Another study in Bangkok about consumer perception toward organic food by Birgit Roitner-Schobesberger, Ika Darnhofer, Suthichai Somsook, and Christian R. Vogl(2008) show that older, highly

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