Case Overview
Blake Ives, the CEO of Upscale Markets, a seven-store local grocery chain in Dallas, TX, was contemplating his best course of action as Ives was searching for new imaginative thoughts to implement in his business. So, he had an idea to utilize QR code technology at subway stations, which is utilized by giant retailer organizations to empower clients to buy their products online while sitting/waiting at the train station. Even though the thought was great yet there was no subway system in Dallas. He needed to think of something that is remarkable for Dallas and that would not require high budget investment. He came up with an idea as a grocery shopping for food and home conveyance for Upscale Markets in Dallas, TX. To take this …show more content…
As the Upscale Markets was like the Rice Epicurean, I will follow the similar approach that is followed by Rice Epicurean and further after the launch of full site and with the response from the customers, I will then add essential changes that would build up the offer of my organization.
4. How sustainable is any competitive advantage for Rice Epicurean? For MyWebGrocer?
My view on competitive advantage for Rice Epicurean will be moderate as they set an example of online shopping as a direct way and this administration that is web based shopping through the MWG will get the additional advantage as being a primary organization. Rice Epicurean would have more prominent preferred standpoint at Houston as the organization has propelled the online grocery plan of action through MWG online service. As mentioned that Rice Epicurean was the first store to initiate the online grocery shopping experience for customers, it would likewise have the dis-advantage if there will be large scale organizations would hit the market with the idea of online shopping and implement the process of giving higher discounts will make this whole market a
Blake Ives, the CEO of Upscale Markets, a seven-store local grocery chain in Dallas, TX, was contemplating his best course of action as Ives was searching for new imaginative thoughts to implement in his business. So, he had an idea to utilize QR code technology at subway stations, which is utilized by giant retailer organizations to empower clients to buy their products online while sitting/waiting at the train station. Even though the thought was great yet there was no subway system in Dallas. He needed to think of something that is remarkable for Dallas and that would not require high budget investment. He came up with an idea as a grocery shopping for food and home conveyance for Upscale Markets in Dallas, TX. To take this …show more content…
As the Upscale Markets was like the Rice Epicurean, I will follow the similar approach that is followed by Rice Epicurean and further after the launch of full site and with the response from the customers, I will then add essential changes that would build up the offer of my organization.
4. How sustainable is any competitive advantage for Rice Epicurean? For MyWebGrocer?
My view on competitive advantage for Rice Epicurean will be moderate as they set an example of online shopping as a direct way and this administration that is web based shopping through the MWG will get the additional advantage as being a primary organization. Rice Epicurean would have more prominent preferred standpoint at Houston as the organization has propelled the online grocery plan of action through MWG online service. As mentioned that Rice Epicurean was the first store to initiate the online grocery shopping experience for customers, it would likewise have the dis-advantage if there will be large scale organizations would hit the market with the idea of online shopping and implement the process of giving higher discounts will make this whole market a