“Untitled (I shop therefore I am)”, focuses on the consumer culture section of the world. For many people today shopping is no longer a boring task in which they have to do to buy their necessities but a leisure task. Shopping has consumed the lifestyle of many people and has taken away the social aspect to living and is not about buying their way out of everything. It could even be voiced that shopping is stopping us from finding our true selves and happiness. However, in saying this shopping can be fun and a way to left loose, but there is a balance. “Untitled (I shop therefore I am)”, is expressing that shopping is no longer an act but who we are. We choose what we buy and what we invest in, but the line between more and enough had blurred just as the line between imaginary and reality has. Kruger felt as if we had a choice in this matter and that it was only our decisions that make our shopping symbolize
“Untitled (I shop therefore I am)”, focuses on the consumer culture section of the world. For many people today shopping is no longer a boring task in which they have to do to buy their necessities but a leisure task. Shopping has consumed the lifestyle of many people and has taken away the social aspect to living and is not about buying their way out of everything. It could even be voiced that shopping is stopping us from finding our true selves and happiness. However, in saying this shopping can be fun and a way to left loose, but there is a balance. “Untitled (I shop therefore I am)”, is expressing that shopping is no longer an act but who we are. We choose what we buy and what we invest in, but the line between more and enough had blurred just as the line between imaginary and reality has. Kruger felt as if we had a choice in this matter and that it was only our decisions that make our shopping symbolize