In his memoir entitled Unsportsmanlike Conduct, the first full time executive director of the NCAA, Walter Byers, observed that "Amateurism is not a moral issue; it is an economic camouflage for monopoly practice."26 In arguing for college athletes to be paid, tennis legend and civil rights advocate Billie Jean King asserted that the NCAA’s concept of amateurism symbolized a power struggle between college sport officials and athletes.27 Part of that control is exercised through the manipulation of the language the NCAA uses to describe it.28 As Kevin Satterlee, vice president and legal counsel at Boise State University remarked at a conference examining the proper role of sports in higher education at the Santa Clara University Institute of
