I agree with your analysis of Gorsky’s article and the comparisons you have made between it and the book Unlock Behavior and Unleash Profits. The statement you cited made by Gorksy, “I needed to set the tone for the company,” highlights why leaders must be able to control the behavior of the members in their organizations. A leader must set the tone and display the behavioral standard he or she wants in their organization. When a member deviates from that standard, the leader must speak up and reinforce what it is. As Gorsky did in the example he provided when one member spoke over the other. This example also ties the article book and article together as Gorsky demonstrated great use of Braksick’s ABC analysis. Mr. Grosky had asked this member
