Chris Jordan use the raw language of data, and translate them into a more universal visual language, that can be felt. He gathered data of facts regarding to the problems that peoples do unconsciously behaviors. For example, we use four million cups a day on airline flights. He construct his images by gathering all the gigantic numbers of enormous statistics and translate into one piece of art. For example, he used two point three million american prisons uniforms to contracted a piece of art. The implementation of a visual image as an example of a statical number is effective, because when it come to this kind of problems that require our brain to observe lot and lot of information that we have to work with all the gigantic numbers
