I. EXECUTIVE SUMMARY The Strategic Management paper focused on the problems that Universal Robina Corporation is currently facing and will have in the future. The paper analyzed the comparison of Universal Robina Corporation to its closest competitors. It aims to create strategies for the company to maintain the strong image and its strong financial condition.
It will serve as a guide for the company about the factors that they need to take into consideration for the coming years. With the result of the comparison of the financial statements of Universal Robina Corporation and its two closest competitors, it resulted in long-term strategies that might be useful for the company.
The research done is to ensure that the company will maintain …show more content…
It will be an “opportunity” for URC since people will have the purchasing power to increase their sales. ASEAN Integration 2015 It is presumed that ASEAN integration will be a great factor in job creation. It might be a “threat” for URC since there will be a more intense competition due to new entrants that will participate in the market despite increasing purchasing power in the country.
4.2 Political-Legal and Governmental Aspects
82,000 tax-free yearend bonus bill This law will exempt bonuses below 82,000 from taxation. It is a good “opportunity” to get higher sales in the last month of the year.
Republic Act No. 7721 This law will allow operations of foreign banks in the Philippines. Many investors are willing to invest in the Philippines in preparation for the upcoming ASEAN integration. This is a “threat” to URC because it is possible the new competitors will be present in the Philippine market soon. 4.3 Socio-Cultural …show more content…
These companies are also aggressive in creating many advertising campaigns for their products to create brand awareness making it difficult to get an edge over the others. Monde Nissin Corporation the leading brand is also into launching new innovations that will cater the increasing number of health-conscious Filipinos and will appeal to the young people market. We should expect also that other industry participants will not let Monde Nissin Corporation move alone and create competitive advantage in the biscuit
It will serve as a guide for the company about the factors that they need to take into consideration for the coming years. With the result of the comparison of the financial statements of Universal Robina Corporation and its two closest competitors, it resulted in long-term strategies that might be useful for the company.
The research done is to ensure that the company will maintain …show more content…
It will be an “opportunity” for URC since people will have the purchasing power to increase their sales. ASEAN Integration 2015 It is presumed that ASEAN integration will be a great factor in job creation. It might be a “threat” for URC since there will be a more intense competition due to new entrants that will participate in the market despite increasing purchasing power in the country.
4.2 Political-Legal and Governmental Aspects
82,000 tax-free yearend bonus bill This law will exempt bonuses below 82,000 from taxation. It is a good “opportunity” to get higher sales in the last month of the year.
Republic Act No. 7721 This law will allow operations of foreign banks in the Philippines. Many investors are willing to invest in the Philippines in preparation for the upcoming ASEAN integration. This is a “threat” to URC because it is possible the new competitors will be present in the Philippine market soon. 4.3 Socio-Cultural …show more content…
These companies are also aggressive in creating many advertising campaigns for their products to create brand awareness making it difficult to get an edge over the others. Monde Nissin Corporation the leading brand is also into launching new innovations that will cater the increasing number of health-conscious Filipinos and will appeal to the young people market. We should expect also that other industry participants will not let Monde Nissin Corporation move alone and create competitive advantage in the biscuit