Hollywood has changed the way the world perceives beauty. White beauty has clearly sought precedence over beauty of other races, namely Asians, and is considered being a mainstream beauty standard. Mainstream bioethics in the United States originates from a white Anglo-Saxon protestant worldview, which serves silently to perpetuate white dominance (Arekapudi and Wynia, 2003). It has strongly influenced how Asians want to look these days, and Asian women show preferences for beauty standards outside of the Asian ingroup, especially for white women (Evans and McConnell, 2003).
Hollywood culture consists of good-looking, physically attractive people. Physically attractive individuals are often viewed more favourably than unattractive
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Wade and Bielitz (2005) suggested that fair skin is considered advantageous for African American women, and therefore is correlated with perceived attractiveness among African Americans: Significantly, in a study by Hill (2002), it was found that African American respondents assigned higher attractiveness ratings to women with lighter skin tones. This result supports our hypothesis that the universal standard of the beauty ideal is predominantly Western, and this could apply in our situation where Singaporean women prefer/find more attractiveness in Asian women who possess Caucasian features.
Euro American beauty standards have assimilated into today's society and maintained by society's elite, which has resulted in the fact that there is little appreciation for other races' beauty standards. (i.e.: African American beauty or Asian beauty.) In the United States and many other countries, "the current beauty standard is a White, young, slim, tall, and upper class woman, and some extraordinary measures in order to meet such standards." (Patton, T. 2006)
As the American standard of beauty continues to be inflexible and demanding, "many women develop distorted body images and become frustrated with not being able to obtain the ideal figure' "(Molloy, 1998.)
In the media, African American women who are glorified