Unite United Parcel Service Case Study

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internally and externally, the company has employees that monitor social media for negative posts by employees or customers so that issues can be addressed very quickly. Every company has its Achilles heel, UPS included, the company is aware of issues such as the retention, union or fuel disputes, and monitor issues that arise. Corporate America has learned that the smallest threat can cost millions if it impacts the stock prices of the company. Identification, control, and quarantine have been the three techniques used in the past for UPS pertaining to threats. Social media now poses a new threat against the company because disgruntled employees can bash the company without fear of repercussion unless they are caught slandering the company.
The PESTLE Framework
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The variables that control these issues fluctuate depending on the location, people, and culture that are involved. UPS is a global entity that impacts industries around the globe on a daily basis; millions of people depend on this company to be on time. During an external analysis of the companies PESTLE Framework, it was noted that there are six forces that impact the daily and future operations of this company. These forces are: political, economic, sociocultural, technological, legal and

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