Marketing Management: Case of United Airlines
Introduction:
In the business market worldwide there are different customer segments that are valuing different products attributes and are having specific & unique desires. Thus, this is where the business organizations are playing role in following different marketing strategies trying to create value for each of their customers. Since there are different forces in the marketing environment that are directly or indirectly influencing the capabilities of organizations to undertake their business, this report will therefore focus on the given case of United Airlines and how they used segmentation & targeting to grow their business and how PEST factors can affect their decisions.
Q1: Marketing Environment: …show more content…
Also, their strengths are their domestic and international existence, having flying in 26 countries with about 117 destinations, are attracting many customers of over 210,000 passenger daily, with talented staff of over 80,000 globally.
Moreover, the company offers their customers with over 729 destinations worldwide through the Star Alliance network, offering unique and innovative services and products, providing convenient schedules for their national and international customers, provide comprehensive network, offer attractive frequent flyer program, and effective pricing strategy.
Weaknesses:
When it comes to the weaknesses of the company, it could be said that the company’s communication strategy is not well established, where the company is only communicating to their customers through e-mail and nowadays not many people use e-mail for communication where there are different advanced communication strategies to be used such as social media sites and mobile applications. Another weakness of the company is that although they have gone International but the countries that they go to are limited, where the Gulf countries for example are excluded
Introduction:
In the business market worldwide there are different customer segments that are valuing different products attributes and are having specific & unique desires. Thus, this is where the business organizations are playing role in following different marketing strategies trying to create value for each of their customers. Since there are different forces in the marketing environment that are directly or indirectly influencing the capabilities of organizations to undertake their business, this report will therefore focus on the given case of United Airlines and how they used segmentation & targeting to grow their business and how PEST factors can affect their decisions.
Q1: Marketing Environment: …show more content…
Also, their strengths are their domestic and international existence, having flying in 26 countries with about 117 destinations, are attracting many customers of over 210,000 passenger daily, with talented staff of over 80,000 globally.
Moreover, the company offers their customers with over 729 destinations worldwide through the Star Alliance network, offering unique and innovative services and products, providing convenient schedules for their national and international customers, provide comprehensive network, offer attractive frequent flyer program, and effective pricing strategy.
Weaknesses:
When it comes to the weaknesses of the company, it could be said that the company’s communication strategy is not well established, where the company is only communicating to their customers through e-mail and nowadays not many people use e-mail for communication where there are different advanced communication strategies to be used such as social media sites and mobile applications. Another weakness of the company is that although they have gone International but the countries that they go to are limited, where the Gulf countries for example are excluded