United Airline Case Study

2170 Words 9 Pages
Register to read the introduction… Social media supports democracy and transforms individuals from mere content consumers into content producers (Dutta, 2010). It gives customers a place to speak on their behalf. From company’s prospective it could be a double-edged sword. As it could be an economical way to build up a sound reputation, it also could destroy them overnight when lacking effective and efficient control and management.
Decision Criteria
It is necessary to consider developing a set of decision criteria to evaluate and rank the competing alternatives in order to decide the final recommendation to address the issues of United Airline identified. These measurements are helpful in decision-making process which could improve the solution in the expectation of stakeholders and its implementation. Therefore, some major decision criteria would be discussed.
Stakeholders’ value should be taken into consideration by United Airline as the main part of their decision criteria. Company has a primary responsibility to itself to make a profit (Vogl, 1992). Shareholders would never happy to see any loss and expect for dividends and the growth in market share price. To achieve that, the balance between cost and benefit are to be addressed. All the decisions are made for the profit and it is necessary to make sure that they would be completed in an economic
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Dutta, S. 2010. “What's Your Personal Social Media Strategy?” Harvard Business Review 88(11): 127-130 http://i2ge.com/wp-content/uploads/2012/01/Your-social-media.pdf
Vogl, A. J. 1992. "The Business of Business is Business." Across the Board 29 (6): 45. http://search.proquest.com/docview/205259409?accountid=10382.
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