United Airline Case Study
It is necessary to consider developing a set of decision criteria to evaluate and rank the competing alternatives in order to decide the final recommendation to address the issues of United Airline identified. These measurements are helpful in decision-making process which could improve the solution in the expectation of stakeholders and its implementation. Therefore, some major decision criteria would be discussed.
Stakeholders’ value should be taken into consideration by United Airline as the main part of their decision criteria. Company has a primary responsibility to itself to make a profit (Vogl, 1992). Shareholders would never happy to see any loss and expect for dividends and the growth in market share price. To achieve that, the balance between cost and benefit are to be addressed. All the decisions are made for the profit and it is necessary to make sure that they would be completed in an economic …show more content…
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