Essay Unit 33 M2 D1
The emphasis may be on marketing, product development, pricing or customer relations. M2
Confused.com is a comparison website that operates in the UK and specializing in insurance and financial services. There are a lot of similar website which are confused.com competitors that all offer similar services with similar price comparison strategies specifically concerning insurance. Confused.com main competitor are sites like comparethemarket.com, gocompare.com and moneysupermarket.com this means that there a saturation of these types of websites in the current market.
For Confused.com there is an continues pressure from …show more content…
For Microsoft they don’t have any stores they have their operating systems in other companies’ computers which are sold at stores like pc world. So for them it’s very important that they keep expanding their E-Business activities and make sure competitors don’t have any advantages over them.
Apple went from 357 stores at the end of fiscal 2011 to 390 stores at the end of fiscal 2012, up 33 from the year prior. Apple earned an average of $51.5 million per store, up from $43.3 million last year. Over the past year Apple has made over $40 billion in online sales, these figures illustrate that Apple use of promotional techniques. With Apples ever expanding their online features which are becoming more and more successful each year they are putting a lot of pressure on other competitors E-Business strategies and