Unit 13 P1

London also convinced the committee members that it had the full support of the Government, sports world, the business community, and the British people. It is evident that from the IOC requirements there should be provisions of the government services together with safety and security. (Candidature Process). The UK governments support was a surety that all the services required from the government would be provided. The House of Common also confirmed that it would be supporting the London bid. London also qualified to host the 2012 Olympics games because it had established some committee to coordinate the emerging issues. London had also prepared some slogans to back up their bids and invite investors to use the slogan and the Logo so that they can be able to invest and support the activities (London Organising Committee, 2012). The international slogan was ‘sport and heart’ which meant that every nation should own the Olympics and not only the host.
Delivery, Experience & Venue Legacy …show more content…
Branding was done in the parliament square with various slogans to ensure that the public support the event. Besides that, the city also branded all the site visits to convince the committee. The branding and advertisements encouraged the IOC to believe that the city is ready to host the 2012 Olympics. The support from the local companies boosted the votes for the city. Some of the companies such as Barclays was ready to fund some of the activities and gave £50m. The national lottery also supported the events by donating £1.5billion to support other events and activities. London was also the favorite city because it addressed the issues of the legal concepts in its bill. The city promised to upheld property rights and restricted ticketing touting and vending in the places of the