Introduction
This report is describes and analysis Unilever group’s minor brand: Magnum ice-cream. In the first part, this report will provide a brief idea about Industry history and Market background. Then, it will discuss the brand’s Market size, Market growth, as well as Market share. In the second part of the report, we will analyse the company’s operation, mission statement and SWOT analysis to give an insightful view about the company.
SWOT Analysis
This part of the report provides an outline of Unilever’s SWOT (Strengths, Weaknesses, Opportunities and Threats). The Strengths and Weaknesses of a company depend on its internal factors such as resources, sales, marketing and distribution. The Opportunities and Threats are affect by external …show more content…
In 2011, the group improced its market position in Russian personal care market. Furthermore, in the same year, they acquired Ingman Ice Cream, a European ice cream manufacturer. In 2013, they increased its presence in tea category with the acquisition of T2, a fast-growing premium tea brand in Australia. These acquisitions will strengthen Unilever’s presence across various categories.
Weaknesses
Product recalls
Unilever has had several instances of product recalls in the recent past. A product recall affects the consumer confidence in the group’s products. A major recall may in fact affect not just the sales of the group’s product but also the future sales of the group’s product. This provides an opportunity to competitors to take over market share and enrich their brand visibility and market presence. With aggressive marketing and distribution activity.
Opportunities
Focus on emerging economies
Unilever has been active in the emerging markets through its subsidiaries in Asia Pacific, Africa, the Middle East, and Latin America region. Emerging markets are becoming increasingly predominant for consumer goods companies like Unilever. The group estimates market development as a major growth driver in these …show more content…
In the recent past, consumers have consciously made a preference shift towards healthy, fat-free and no-sugar options in processed foods. By responding to the dynamically changing preferences of its consumers, Unilever is well positioned to capitalize on the various opportunities created by the health and nutrition foods market in future.
Growing personal care and home care markets
The group is focusing on growing its core businesses such as beauty, health, and household care as these are fast-growing businesses. Focus on these businesses will enable the group to take advantage of the growth trend by developing products and strategies to penetrate various markets, and thereby sustain its growth in the long term.
Threats
Growing counterfeit goods market
The spread of counterfeit goods has become global and the range of goods subject to infringement has increased significantly. Low quality counterfeits reduce consumer confidence in branded products. Counterfeits not only deprive revenues for the group but also dilute its brand
This report is describes and analysis Unilever group’s minor brand: Magnum ice-cream. In the first part, this report will provide a brief idea about Industry history and Market background. Then, it will discuss the brand’s Market size, Market growth, as well as Market share. In the second part of the report, we will analyse the company’s operation, mission statement and SWOT analysis to give an insightful view about the company.
SWOT Analysis
This part of the report provides an outline of Unilever’s SWOT (Strengths, Weaknesses, Opportunities and Threats). The Strengths and Weaknesses of a company depend on its internal factors such as resources, sales, marketing and distribution. The Opportunities and Threats are affect by external …show more content…
In 2011, the group improced its market position in Russian personal care market. Furthermore, in the same year, they acquired Ingman Ice Cream, a European ice cream manufacturer. In 2013, they increased its presence in tea category with the acquisition of T2, a fast-growing premium tea brand in Australia. These acquisitions will strengthen Unilever’s presence across various categories.
Weaknesses
Product recalls
Unilever has had several instances of product recalls in the recent past. A product recall affects the consumer confidence in the group’s products. A major recall may in fact affect not just the sales of the group’s product but also the future sales of the group’s product. This provides an opportunity to competitors to take over market share and enrich their brand visibility and market presence. With aggressive marketing and distribution activity.
Opportunities
Focus on emerging economies
Unilever has been active in the emerging markets through its subsidiaries in Asia Pacific, Africa, the Middle East, and Latin America region. Emerging markets are becoming increasingly predominant for consumer goods companies like Unilever. The group estimates market development as a major growth driver in these …show more content…
In the recent past, consumers have consciously made a preference shift towards healthy, fat-free and no-sugar options in processed foods. By responding to the dynamically changing preferences of its consumers, Unilever is well positioned to capitalize on the various opportunities created by the health and nutrition foods market in future.
Growing personal care and home care markets
The group is focusing on growing its core businesses such as beauty, health, and household care as these are fast-growing businesses. Focus on these businesses will enable the group to take advantage of the growth trend by developing products and strategies to penetrate various markets, and thereby sustain its growth in the long term.
Threats
Growing counterfeit goods market
The spread of counterfeit goods has become global and the range of goods subject to infringement has increased significantly. Low quality counterfeits reduce consumer confidence in branded products. Counterfeits not only deprive revenues for the group but also dilute its brand