Among the commonly known unethical MC practices include, stereotyping, controversial messages, targeting vulnerable groups and covert marketing. Stereotyping is to form a fixed idea that many people have about a thing or group that may often be untrue or only partly true (Merriam-webster.com 2017). For example, the elderly are often shown as ignorant, and helpless and other cultures of the world are often portrayed in a stereotypical way that may offend them and stimulate prejudices in society.
Another unethical practice is controversial messages. It can be defined as advertising that deliberately startles and offends its audience, by violating people’s norms, custom, or by showing things that outrage the moral sense (Waller 2004), for example,
Another unethical practice is controversial messages. It can be defined as advertising that deliberately startles and offends its audience, by violating people’s norms, custom, or by showing things that outrage the moral sense (Waller 2004), for example,