In a business environment, there are many moral and ethical principles that surround business practice (Robbins et al, 2013). Firms are motivated by growth, expansion and profit, and as these rules bind business practices, many can be disregarded or avoided by individuals or entire firms, to cut corners in the pursuit of wealth. Competition drives efficiency, innovation, growth and raises incomes, however it also makes firms look to cut costs, their prices and indirectly destroy entrepreneurial opportunity. Businesses have to have the willingness to be ethical, as there will always be cheaper, easier, unethical ways to save money and time, but competition, as opposed to greed, promotes ethical behaviour in the long run (Shleifer, 2004). As competitive pressures lead firms to unethical behaviour, it also raises incomes and consumer’s…