Understanding the Job Essay

1175 Words Apr 26th, 2013 5 Pages
Understanding the Job
MKT/571
April 5, 2013 Understanding the Job
No one escapes milk. From birth to infancy, childhood, adolescence, and adulthood, milk accompanies every person’s journey through life. Milk is the first thing babies taste outside their mother’s protection and it is a primary ingredient of cheese, a widely favored addition to food served throughout one’s lifetime, or butter, that is just as popular and widely used flavor enhancer. Others use milk for practical applications at home. Everyone knows milk and its use at home and commerce is vast and extensive. However, its most basic utility is to provide nutrition. The following discussions describe the job of milk, specifically cow’s milk, using Clay
…show more content…
They feel satisfied that milk will help keep the family strong and healthy. Students, and professionals hire milk to keep their bodies nourished so they can perform better and live up to the expectations of their professions. Others hire milk to enjoy the benefits of weight loss while athletes hire milk to improve muscle mass. The promise of improving outward physical appearance makes such types of consumers buy and drink milk. Another dimension that milk satisfies and causes people to buy the product is the need for social acceptance. Cooks and people who like to entertain hire milk to make an impression.
Marketing, and promotional strategies Milk competes with other foods and drinks. Common substitutes for milk as a refreshment or complement to food are coffee, soda, juice, water, and other flavored drinks. People also forego milk in favor of protein bars, shakes, and other nutritional supplements. In the 1960s, the popularity of milk started to decline from its lead position in the 1950s when it was regarded as a household staple (Thickstun, 2011). Consumers preferred the alternatives because they were associated with images of youth, rebellion, and individuality (Thickstun, 2011). Milk was caught in the middle of the rebellious attitude of the time and regarded as a “victim of changing demographic and social trends (Bower & Mateer, 2008). Milk was viewed as part of the main stream and was consciously rejected. Moreover,

Related Documents