Understanding Social Media

The book Understanding Media: The Extensions of Men by Marshall Mcluhan discusses a rather "old fashioned" view to the way that Americans use and view technology. The author describes how at the time the newest inventions such as TV and Phones are quickly shaping our future. When I read this I realized that I was pretty dated. The opinions in here probably would have stayed the same if revised there would probably would have been just a more in depth study into all of the different social media platforms we have now and relating to all the different types and forms of technology that are being used everyday all over the world. I agree with many of the points that the author is trying to make but then there are some points that he makes that …show more content…
He basically says that this electric light has no solid content and there is not messege that is being delivered. But in today's modern society . As new technology comes the message is different but it allows us to thing and human asense play a large role in the perception of the message and different mediums engage different types of human senses so the message might be the same but the platform and the sense we use are different. I don't necessarily agree with what he is saying and that there is no message behind the light or the media platform that is being development. I understand that the light he is talking about is used to comprehend something like an advertisement that we see on TV or a video that we see on maybe the internet we understand it differently than we would if it was written on a piece of paper. I agree with this point because as i mentioned earlier I think technology is always evolving everyday and it is something that always distracts us and that if we see an ad for a new IPhone we are gonna interpret it differently and have all these new ideas as compared to seeing the type of Iphone and the color it is written down on a piece of paper. That is my more modern view of what McLuhan is trying to