Under Armour Research Paper

Decent Essays
Show More
Celebrities can have a significant influence on consumer choices because they are admired, recognisable and their fans would like to have what the celebrities has so they would buy it. For example, Under Armour sports wear believes that Stephen Curry would be a good advertiser for their company.They believe that because he is a basketball player, so he would sweat a lot and would be a good example to show the use of dry fit clothing. Fans would also admire him and would like to buy the products that he has. This example shows why Under Armour would choose Stephen Curry to be the advertiser for their products.
Another example is Loreal Cosmetic Company choosing Lea Michele as their advertiser. This example shows that Loreal Cosmetic company

Related Documents

  • Improved Essays

    How Does Dawson Use Ethos Influence The Youtube Community?
    • 746 Words
    • 3 Pages

    How Does Dawson Use Ethos Influence The Youtube Community?

    Dawson also points out that celebrities have an impact on a larger scale, including: commercial purchases/advertisement and religion. David Beckham, a popular soccer player, advertises for a wide variety of items, such as: cologne, watches, clothing, etc. Because he is a very popular celebrity and has authority/credibility, more common people will be inclined to buy a product he is marketing. Tom Cruise, on the other hand, made Scientology well known when he claimed to be practicing it. Even though it may not have been a popular idea, it brought Scientology into the national spotlight and showed that celebrities have the power to make anything, even religion, popular (or not so popular).…

    • 746 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Hollister Research Paper
    • 422 Words
    • 2 Pages

    Hollister Research Paper

    The recent housing developments in Hollister illustrates how an individual’s race and gender can allow them to gain an unfair advantage or privilege over others. Only individuals with access to a significant amount of wealth would be able to purchase these houses due to the incredibly high prices. More often than not, these individuals would be white males. As a result of their skin color and sex, they are able to have high skilled jobs and receive a higher paycheck than their colleagues. A recent article by CNN substantiates this assertion by revealing that African Americans and Hispanics are experiencing lower wages, household wealth, home ownership and higher unemployment in comparison to white Americans.…

    • 422 Words
    • 2 Pages
    Improved Essays
    Read More
  • Decent Essays

    Deborah King How Celebrities Impact Our Lives Summary
    • 78 Words
    • 1 Pages

    Deborah King How Celebrities Impact Our Lives Summary

    In the article, Deborah King explains that Celebrities impact our lives ( para #1-2), I agree that celebrities do impact in our lives. In my experience of watching tv celebrities are everywhere. The author states that celebrities impact us on our daily lives not only in real life and the internet. In addition when celebrities do something wrong it goes all over the internet. In the end the author sums up that we have the potential to be celebrities are self…

    • 78 Words
    • 1 Pages
    Decent Essays
    Read More
  • Decent Essays

    Serena Williams Research Paper
    • 279 Words
    • 2 Pages

    Serena Williams Research Paper

    Why you chose the Product and why you chose the athlete/celebrity and how your message will persuade a consumer to buy the product? I decided the “Wilson blade 104” as my product because that's the same racquet I used when I play tennis. It has great quality and it's suitable to hit some curveball with limited effort. It's surprisingly light compared to some other tennis racquet I used.…

    • 279 Words
    • 2 Pages
    Decent Essays
    Read More
  • Improved Essays

    Take It Rhetorical Analysis
    • 1677 Words
    • 7 Pages

    Take It Rhetorical Analysis

    “Take It” Commercial ads you see on TV are used to either persuade, inform, entertain, inspire, promote, and can be used for other things. Adidas’ ad called “Take It” is an inspirational commercial directed at young athletes telling them that, “Yesterday is gone. Today is up for grabs. Do something and be remembered. No one owns today.…

    • 1677 Words
    • 7 Pages
    Improved Essays
    Read More
  • Improved Essays

    Athletes Should Be Paid Essay
    • 2464 Words
    • 10 Pages

    Athletes Should Be Paid Essay

    Endorsements help athletes get their name out as well as filling their pockets a little more heftily. The more popular of a player you are the more endorsements you’re going to be in. Every athletic shoe company out there wants the most popular players face slapped on their product, and they’re willing to pay for it! Lebron James signed a contract with Nike for a hefty sum of $90 million dollars over a span of seven years (Youn)!…

    • 2464 Words
    • 10 Pages
    Improved Essays
    Read More
  • Improved Essays

    The Under Armour Misty Copeland Ad Campaign
    • 595 Words
    • 3 Pages

    The Under Armour Misty Copeland Ad Campaign

    During the summer of 2015, I worked at a company called Shanghai Premium. In its description on Facebook, the company describes itself as the only based in Asia agency representing top international advertising film professionals. This includes directors, cinematographers, production designers, visual effects artists, and the like. As an intern, for eight hours a day, I would watch advertisements. For my job, I searched for patterns in cinematography, or a really unique ad to write an article about.…

    • 595 Words
    • 3 Pages
    Improved Essays
    Read More
  • Decent Essays

    Deborah King Impact Celebrities
    • 195 Words
    • 1 Pages

    Deborah King Impact Celebrities

    In this essay, “The Impact Celebrities Have On Our Lives,” the author Deborah King, discusses the topic or main idea, How celebrities have an impact on our lives. To begin with, “King” points out that celebrities are playing a huge role in our lives. The author also indicates that celebrities are Serving as our role models of taste, style and public opinion throughout the world. Their endorsement and creative input enables them to bring attention, credibility and other intangible benefits to us. Furthermore, the biggest structure or foundation of this essay is that even celebrities have leaders or people they look up to but us the people are the celebrities followers.…

    • 195 Words
    • 1 Pages
    Decent Essays
    Read More
  • Improved Essays

    Dre Beats Marketing Strategy
    • 834 Words
    • 4 Pages

    Dre Beats Marketing Strategy

    Product The product name,Beats by Dre, is associated mainly with the famous headphone line, although other products are available. Not only is the name catchy, but it draws clear associations with one of the company “founders” and his music career. There are assumptions made automatically that with such a history the company must focus on quality and stem from a musical passion rather than money.…

    • 834 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Nike Marketing Strategy Essay
    • 1042 Words
    • 5 Pages

    Nike Marketing Strategy Essay

    The Jordan Brand will contain location-based services by Foursquare and Facebook to navigate customers to the nearest retail stores. • Commercial featuring Celebrities: Since some new generation may not realize the leverage of Michael Jordan, to minimize the risk of this situation, Jordan Brand will need to make endorsement deal with high-profile athletes, such as LeBron James and Roger Federer. They can advertise the brand as spokesman or participate in creation. Thus, consumers will be motivated to imitate the behavior of those celebrities. • Event marketing: Jordan Brand will dispose teams by using targeted high-impact marketing to distribute the products at high-profile sporting events, such as the World Cup and the Olympic Games.…

    • 1042 Words
    • 5 Pages
    Improved Essays
    Read More
  • Decent Essays

    Red Bull Target Market
    • 714 Words
    • 3 Pages

    Red Bull Target Market

    The breakdown of their target market appears to be: • Young individuals (18-30) • Lifestyle is more than normally busy or highly physically active (extreme sports) • Gender is focused more towards males • Income levels are average to upper income • Buying habits are more impulsive and on the spot They target these individuals for a few reason key reasons. These individuals are seen in many cases as leaders, role models, and as long-term brand followers.…

    • 714 Words
    • 3 Pages
    Decent Essays
    Read More
  • Improved Essays

    The Marketing Strategy Of Nike: Just Do It?
    • 884 Words
    • 4 Pages

    The Marketing Strategy Of Nike: Just Do It?

    *”If you haive a body, you are an athlete.” Nike Company’s lays a lot of strategies to aim their immediate users, athletes and all sportsmen. These targeting techniques include product sponsorship by professional and well known athletic team, college sports team as well as celebrity athletes. This marketing strategy of Nike is particularly successful as of its capability to reach many athletes.…

    • 884 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Rhetorical Analysis Of Nike's Advertising
    • 982 Words
    • 4 Pages

    Rhetorical Analysis Of Nike's Advertising

    It is not unusual to see famous faces like Kobe Bryant, Kevin Hart, and Simone Biles in athletic commercials. Having athletes of this caliber support your brand gives Nike strong ethos in their campaign. Nike has always appealed to a wide variety of individuals. While it may initially be geared toward athletes, their campaign catchphrases appeal to just about anyone who has the drive to accomplish more than the norm in life. These big-name stars make us trust the advertisement.…

    • 982 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Celebrity Obsessed Society Essay
    • 700 Words
    • 3 Pages

    Celebrity Obsessed Society Essay

    Today’s teens are bombarded with images and activities that don't mirror their lives from hit teen-TV shows like "The OC" and "Gossip Girl" to the multitude of entertainment programs and features in magazines. Today's media obsessed society often leads students to believe all they need to 'be cool' is be thin, blonde and wear the latest designer clothes. The UGLY program aims to help young adults self-esteem by using celebrities, as they know that young people look up to celebrities and their identity is reflected on them. Sometimes this is a good thing and other times it is a bad thing and this is why celebrities need to function as a role model to their audience because of today's celebrity-obsessed society. I plan to expand this theory and reasons behind the celebrity-obsessed society.…

    • 700 Words
    • 3 Pages
    Improved Essays
    Read More
  • Superior Essays

    SWOT Analysis Of Nike's Marketing Strategy
    • 1913 Words
    • 8 Pages

    SWOT Analysis Of Nike's Marketing Strategy

    Changes affecting customer behavior can ultimately affect sales of products. Nike targets the social values of achievement, self-actualization, individualism, and conformity with slogans as “Just Do It!” becoming a cornerstone of Nike advertisements. Because Nike targets individuals in athletic fields, they find it necessary to attack the emotions of success and self-fulfillment. Over the past few years Nike has faced a number of issues including problems with their corporate image and since the resignation of the CEO William Perez, Nike has managed to turn this around with new management and better marketing decisions.…

    • 1913 Words
    • 8 Pages
    Superior Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings