Administrative Management Case Study: Under Armour

Under Armour is an American company who manufactures sport apparel, shoes and activewear. The company adheres to various of management approaches. One of the approaches is Henry Fayol’s administrative management which concerns the management of the whole organization. The company also obeys the Max Weber’s bureaucratic management which concerns the ideal structure of an organization, behavioural management which concerns on individual personalities and behaviours as well as Frederick Winslow Taylor’s scientific management which concerns the worker productivity. Nevertheless, this company adopts both contemporary views of management, which are system view and contingency view.

Based on the Administrative Management, Under Armour obeys the principle of ‘order’ in which its management structure shows a hierarchy of reporting …show more content…
Under Armour employees aim to meet the company’s goals. The Under Armour Code of Conduct (2016) states that the company’s mission is “using design and passion to make every sportsperson better and pursuit innovation persistently” while the vision is “to empower athletes everywhere”. This means everyone in Under Armour works together towards this vision and mission set by the …show more content…
Bateman & Snell (2015) stated that organizations are open system in which inputs are transformed into output and feedback is given back to the system. According to Trefis (2014), Under Armour uses raw materials(inputs) that includes cotton, petroleum- based subtances and related goods to produce apparel and footwear. Under Armour, Inc. (n.d.) stated that these new textile products are made by third-party manufacturers and suppliers in Asia, Central and South America while the business operates in North America, Asia-Pacific, Middle East and Latin America. This shows an open system across different