Celebrities can have a significant influence on consumer choices because they are easy to recognize, many people admire them, and their fans would want to buy any product that they use. For example, a company would want to hire Stephen Curry, a basketball star, to be a spokesperson for Under Armor shoes. This example shows that the company believes that Stephen Curry could influence people to buy Under Armor because he is a talented basketball player. When the viewers see Stephen Curry advertising Under Armor, they’ll feel the urge to get the product.
Another example is a company that would want to hire Selena Gomez, a famous actor and singer, to be in a commercial for Pantene. This example shows that the company believes that Selena
Another example is a company that would want to hire Selena Gomez, a famous actor and singer, to be in a commercial for Pantene. This example shows that the company believes that Selena