Unconscious Sociological Reinforcement Of Gender

Decent Essays
In the video, there is a notable lack of female presence. This no doubt is a reflection of the unconscious sociological reinforcement of gender messages. Typically boys have been conditioned through mass media, peers and family that socially they should be rougher and perceived as violent. Girls, however, are condition to be softer, less vocal and all around more feminine. Thus the lack of women in commercial could be attributed to the bias association of war and fighting to male sex.

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