Unattainable Standards Of Beauty Essay
Dove, created a beauty marketing campaign in 2013 to empower women about their appearance. Dove is a company that produces cosmetics, all primarily geared towards women.
On the Dove company website this is how they introduce the ad “The problem is, we 're so bombarded by unattainable standards of beauty – in magazines, TV, adverts, on social media – that we undervalue …show more content…
Axe makes personal care products for men and therefore its ads are targeted to men. They are full of buxom blondes wearing skimpy clothing and oozing sex appeal. It makes you wonder how Unilever balances this kind of advertising with that of Axe with Dove and its body positiveness and all about confidence in yourself and your beauty. In other words, Axe objectified women while Dove celebrates the natural beauty of women. Ironically, the same company that aims to end self-esteem issues in women, is also contributing to