Ulta Beauty Essay

Improved Essays
Show More
In 1990, first Ulta Beauty store was opened in Illinois. Ulta is a public retail company that specializes in various cosmetics, skincare and haircare products, and fragrances for men and women. Now, there are 700 stores operating in 47 states of America. Ulta Beauty carries about 500 brands (most popular are bareMinerals, Benefit Cosmetics, Clinique, Smashbox, Stila, Urban Decay and Tarte) and 200,000 products in their traditional single store. Moreover, Ulta Beauty established its own private brand called Ulta Beauty Collection. Besides selling cosmetics products, Ulta Beauty offers a variety of skin, hair, and brow services. 19.3% of the cosmetics market in the USA is controlled by Ulta. Ulta Beauty constantly offers coupons, discounts, and gifts with purchase to their customers. Moreover, they also offer Ultamate Reward program that allows customers to earn point per dollar spent. Later on, customers can redeem points for free cosmetics. …show more content…
Sephora is a French private retail company that was opened in 1970. Sephora also specializes in a variety of make-up, hair, skin products, and fragrances. Sephora features around 300 brands (NARS Cosmetics, Make Up For Ever, Mode Signature, Urban Decay, First Aid Beauty, Sunday Riley Skincare, Tatcha Aburatorigami, etc) and its own private brand. Sephora operates in 29 countries worldwide. In 2015, Sephora received the Sustainable Brand label for their display cases that contain a 30% lighter metal frame. 17.9% of the cosmetics market is controlled by Sephora in the

Related Documents

  • Decent Essays

    What Is Ulta's Business Strategy
    • 95 Words
    • 1 Pages

    What Is Ulta's Business Strategy

    The company has a broad portfolio of products and services that helps target a large number of consumer and improve sales. Because of the company’s deep-seated product breadth, expedience, value and salon services, Ulta provides its customers a unique shopping experience which keep them coming back for more. Ulta has a strong store network that allows the store to serve more customers. The more customers the company acquire enables them to market more products and services which generates sales. The company’s competitive advantage is their extensive brand portfolio.…

    • 95 Words
    • 1 Pages
    Decent Essays
    Read More
  • Decent Essays

    Image Of Hollister
    • 90 Words
    • 1 Pages

    Image Of Hollister

    The United States has become a categorized as a consumer country. This then created a society filled with people obsessed with owning and buying several products to display their wealth/success. Advertising has become part of their culture and chain stores emerged all throughout the country including Hollister. Hollister is one of the more popular stores for teenagers who are interested in obtaining a casual look since the store’s image is associated with casual Southern California look. The store creates this image with the anterior/interior design and the products they sell.…

    • 90 Words
    • 1 Pages
    Decent Essays
    Read More
  • Improved Essays

    Timeless Classic Beauty Essay
    • 71 Words
    • 1 Pages

    Timeless Classic Beauty Essay

    Timeless Classic Beauty is a makeup artist that is located in Honolulu, Hawaii. Timeless Classic Beauty is the business of makeup artist Dulce Apana. Dulce prides herself on executing her client's vision for makeup and creating a look that's always custom and unique. Timeless Classic Beauty is a professional make-up artist for events, weddings, editorials, and advertising in Hawaii. Their clients include Flux, NMG, Ava Sky, Ward Village, and Fighting Eel.…

    • 71 Words
    • 1 Pages
    Improved Essays
    Read More
  • Improved Essays

    Licensed Esthetician Essay
    • 966 Words
    • 4 Pages

    Licensed Esthetician Essay

    There are many types of consumers within society that utilize products on a daily basis. These people rely on products to beauty one’s self or use products to protect one’s skin to the effects of age and sun damage. A licensed esthetician is a professional who utilizes skilled techniques with the use of cosmetic products for each client. The following sections will describe the importance of understanding the differences between consumer use products and professional use products in association with their regulations in the United States of America.…

    • 966 Words
    • 4 Pages
    Improved Essays
    Read More
  • Decent Essays

    Research Paper On Ariana Grande
    • 268 Words
    • 2 Pages

    Research Paper On Ariana Grande

    Glad Birthday Ariana Grande! The Dangerous Woman vocalist turned 23 on June 26, and in festivity of the enormous day, we're investigating at her awesome year! Ariana Grande simply turned the enormous 2-3, and we couldn't be more eager to participate on her birthday merriments! The artist might be an entire year more seasoned, yet things are just anticipated that would keep going up. In any case, before she blows the candles out, we're investigating at all of Ariana's brilliant minutes and achievements that happened amid her 22nd year of life!…

    • 268 Words
    • 2 Pages
    Decent Essays
    Read More
  • Improved Essays

    Cvs/Pharmacy Case Study
    • 761 Words
    • 4 Pages

    Cvs/Pharmacy Case Study

    Organizational Context With over 9,500 stores in 48 states, CVS/Pharmacy is one of the subsidiaries of CVS Health a pharmaceutical company headquartered in Woonsocket Rhode Island (CVS Health.com, 2016). CVS Health was founded in 1963 and today is comprised of CVS/pharmacy, CVS/Caremark, CVS/MinuteClinic, and CVS/specialty each fulfilling a diverse role in supporting patient health. The CVS/Pharmacy distributes healthcare products, child care products, medical supplies and equipment, cosmetics and other such products (CVShealth.com, 2016). CVS/Pharmacy is a company that believes in their employees and takes pride operating as a team as their 225,000 employees service over 5 million customers daily, 1.7 billion prescription annually, and specialty drug revenue in excess of $31 billion (CVShealth.com, 2016). They strive to recognize and reward the efforts and contributions of every employee as they help their consumers to a path of better health.…

    • 761 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Kohl's Stock Analysis
    • 1830 Words
    • 8 Pages

    Kohl's Stock Analysis

    Warren Buffet Stock Analysis Kohl’s Corporation (KSS) Warren Buffet has built a career on investing in companies for the long-term benefit of his portfolio. In order to determine if a certain company is worth the investment, Warren Buffett examines four areas of a potential company. He wants to find a business that is easy to understand, has favorable long-term prospects, operated by honest and competent people, and is available at an attractive price below the intrinsic value. All of these areas are assessed and must be met in order to be considered a good investment by Mr. Warren Buffet. Therefore, these areas will be analyzed and considered when evaluating Kohl’s Corporation as a potential company to invest in.…

    • 1830 Words
    • 8 Pages
    Improved Essays
    Read More
  • Improved Essays

    Beauty Dbq
    • 413 Words
    • 2 Pages

    Beauty Dbq

    Beauty is in the eye of the beholder. People go through certain extent in order to achieve certain standards of society’s version of beauty. One gets addicted to the beauty products and starts to believe that it really works. A lot of these products give false advertisements and exaggerate it just to get you to buy it. Many of these beauty products are expensive and can cause damage to your skin, hair, nails, etc.…

    • 413 Words
    • 2 Pages
    Improved Essays
    Read More
  • Decent Essays

    Case Study: ULTA Salon, Cosmetics And Fragrance, Inc.
    • 267 Words
    • 2 Pages

    Case Study: ULTA Salon, Cosmetics And Fragrance, Inc.

    Company Overview ULTA Salon, Cosmetics & Fragrance, Inc. (ULTA Beauty) is the largest beauty retailer in the United States. Since opening its first store in 1990, ULTA Beauty has grown to become the top beauty destination for cosmetics, fragrance, skin, hair care, and salon services. With 797 stores across the United States, the company strives to be “All Things Beauty, All in One Place,” offering more than 20,000 products from over 500 brands, including its own private line. The company’s mission is to provide a one-stop shopping experience to its customers, offering product diversity, value, convenience, and experience (Annual Report, 2015). Company Strategy…

    • 267 Words
    • 2 Pages
    Decent Essays
    Read More
  • Improved Essays

    High End Makeup Vs. Drugstore Makeup
    • 790 Words
    • 4 Pages

    High End Makeup Vs. Drugstore Makeup

    High End Makeup vs. Drugstore Makeup Makeup is used in all places of the world in countless ways. The makeup industry has grown tremendously over the years and has brought people all over the world together. When it comes to the products, there are two main categories; high end and drugstore. High end makeup is makeup that is bought at Sephora, Ulta or any department store.…

    • 790 Words
    • 4 Pages
    Improved Essays
    Read More
  • Decent Essays

    The Dangers Of Mascots
    • 295 Words
    • 2 Pages

    The Dangers Of Mascots

    Lipstick is used all over the world and brings out the beauty of a young…

    • 295 Words
    • 2 Pages
    Decent Essays
    Read More
  • Improved Essays

    Form Of Beauty Essay
    • 603 Words
    • 3 Pages

    Form Of Beauty Essay

    Self-predication: the Form of Beauty is itself beautiful. But this is different from the way in which all other beautiful things are beautiful. Every other beautiful thing is beautiful because it ‘participates in’ the Form of Beauty; but the Form simply is beautiful. It is what it is in virtue of itself.…

    • 603 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Korean Cosmetics In Vietnam Case Study
    • 1478 Words
    • 6 Pages

    Korean Cosmetics In Vietnam Case Study

    Recently, the report of Brandsvietnam has showed that the annual sales of cosmetics market in Vietnam reached about 702.4 million USD in 2015. Based on high economic growth rate and need for appearance enhancement, the cosmetics sector of Vietnam has been believed to have a significant potential growth recently. Vietnamese women are willing to pay a lot of money for mid-end and high-end cosmetics. Besides, they are also more cautious of the origin of the products than ever because the market is currently flooded with mislabeled and low-quality products.…

    • 1478 Words
    • 6 Pages
    Improved Essays
    Read More
  • Superior Essays

    Definition Of Beauty Essay
    • 1220 Words
    • 5 Pages

    Definition Of Beauty Essay

    What is beauty? Beauty is the combination of qualities that give us pleasure to the body, mind, and soul. As defined by the Merriam Webster Dictionary, beauty is defined as the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit. However to some people, beauty is looking like a model, having no flaws, or starving yourself.…

    • 1220 Words
    • 5 Pages
    Superior Essays
    Read More
  • Great Essays

    Maybelline Case Study
    • 1187 Words
    • 5 Pages

    Maybelline Case Study

    1.0 FAVOURITE BRAND 1.1 Introduction Nowadays, there are many cosmetics brand that place their product in market and keeping growth days to days in order continuously get attention from the eye of customers towards their brand especially women. But, cosmetics are not easy product to sell because it is a product that no one really need. So, it is important to know the nature of the product and understand why women purchase cosmetics. For me, why women would spend money on cosmetics because most girls and women are encouraged to love their bodies no matter what they look like and also to look attractive and improve beauty. Besides, people’s purpose of using the cosmetics is almost the same which they want to make themselves more beautiful and…

    • 1187 Words
    • 5 Pages
    Great Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings