Ulta Beauty Case Study

Improved Essays
Register to read the introduction… Since they went public in 2007 ULTA has faced some declines in stock prices and faced management changes ULTA has maintained a steady rise in stock prices. This is a good company to invest in for the short term because they have a strong consumer base and has maintained their name in the beauty industry. As for a long term investment potential investors should keep a watch on the stock and the management systems. When this stabilizes I believe ULTA will be a strong contender for long-term as well as short-term investments.

Bibliography
AP News. (2012, October 18). Ulta Beauty CFO Bruce L. Hartman resigns . Retrieved May 6, 2013, from Bloomberg
…show more content…
(2013, March 13). Investopedia. Retrieved May 1, 2013, from Make Money From Ulta Salon's Volatility: http://www.investopedia.com/stock-analysis/031813/make-money-ulta-salons-volatility-ultabrk-abx.aspx
Marketing strategy for Ulta Salon, Cosmetics & Fragrance, Inc. (ULTA). (2009, April 2). Retrieved May 1, 2013, from Wikinvest: http://www.wikinvest.com/stock/Ulta_Salon_C&F_Inc_(ULTA)/Marketing_Strategy
Merchandising for Ulta Salon, Cosmetics & Fragrance, Inc. (ULTA). (2009, April 2). Retrieved May 3, 2013, from Wikinvest: http://www.wikinvest.com/stock/Ulta_Salon_C&F_Inc_(ULTA)/Merchandising
NASDAQ. (n.d.). Retrieved May 6, 2013, from NASDAQ: http://www.nasdaq.com/symbol/ulta/interactive-chart
NasdaqGS. (2013, May 4). ULTA Competitors| Ulta Salon, Cosmetics & Fragran Stock. Retrieved May 4, 2013, from Yahoo! Finance: http://finance.yahoo.com/q/co?s=ULTA+Competitors
Trader, O. (2013, March 25). A Look At ULTA Without Makeup. Retrieved April 30, 2013, from Seeking Alpha: http://seekingalpha.com/article/1298171-a-look-at-ulta-without-makeup?source=nasdaq
ULTA. (n.d.). About ULTA Beauty. Retrieved May 4, 2013, from ULTA Beauty:

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