Ulta Beauty Case Study

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Register to read the introduction… Since they went public in 2007 ULTA has faced some declines in stock prices and faced management changes ULTA has maintained a steady rise in stock prices. This is a good company to invest in for the short term because they have a strong consumer base and has maintained their name in the beauty industry. As for a long term investment potential investors should keep a watch on the stock and the management systems. When this stabilizes I believe ULTA will be a strong contender for long-term as well as short-term investments.

Bibliography
AP News. (2012, October 18). Ulta Beauty CFO Bruce L. Hartman resigns . Retrieved May 6, 2013, from Bloomberg …show more content…
(2013, March 13). Investopedia. Retrieved May 1, 2013, from Make Money From Ulta Salon's Volatility: http://www.investopedia.com/stock-analysis/031813/make-money-ulta-salons-volatility-ultabrk-abx.aspx
Marketing strategy for Ulta Salon, Cosmetics & Fragrance, Inc. (ULTA). (2009, April 2). Retrieved May 1, 2013, from Wikinvest: http://www.wikinvest.com/stock/Ulta_Salon_C&F_Inc_(ULTA)/Marketing_Strategy
Merchandising for Ulta Salon, Cosmetics & Fragrance, Inc. (ULTA). (2009, April 2). Retrieved May 3, 2013, from Wikinvest: http://www.wikinvest.com/stock/Ulta_Salon_C&F_Inc_(ULTA)/Merchandising
NASDAQ. (n.d.). Retrieved May 6, 2013, from NASDAQ: http://www.nasdaq.com/symbol/ulta/interactive-chart
NasdaqGS. (2013, May 4). ULTA Competitors| Ulta Salon, Cosmetics & Fragran Stock. Retrieved May 4, 2013, from Yahoo! Finance: http://finance.yahoo.com/q/co?s=ULTA+Competitors
Trader, O. (2013, March 25). A Look At ULTA Without Makeup. Retrieved April 30, 2013, from Seeking Alpha: http://seekingalpha.com/article/1298171-a-look-at-ulta-without-makeup?source=nasdaq
ULTA. (n.d.). About ULTA Beauty. Retrieved May 4, 2013, from ULTA Beauty:

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