The economics of UGC
Humans are rational and therefore will make decisions that will advance their interests (Siebert, Peterson, & Schramm, 1963). This rationality will make individual decisions that will be good for themselves and also advance the cause of civilization (Siebert, Peterson, & Schramm, 1963). The libertarian concept argues that journalism is an economic enterprise and in addition to informing and entertaining the masses should financial independence (Siebert, Peterson, & Schramm, 1963). Many newspapers, at all sizes, operate as big business enterprises that are impervious to any sense of social responsibility and are often unyielding to any level of public opinion (Christians, Ferre, & Fackler, 1993). This corporate nature has created media outlets that are designed based on certain demographics and creates questions …show more content…
The simply idea that publishing UGC eases financial burdens on a publications does not mean that the media outlet is taking advantage of its audience. No media outlet can survive if it ignores its economic interest and the desires of its consumers (Altschll, 1997). Money is mentioned infrequently in research about the press; however, publications cannot stay in business without profits (Altschll, 1997). A publication can employ fewer reporters and photographers when the audience contributes content. Weekly media companies face a number of financial issues operate a successful business, and lower staffing costs is just one (Adams, 2008). The management within community media often operates with a dual role with the editorial and business side that does not exist at larger publications (Kennedy,
Humans are rational and therefore will make decisions that will advance their interests (Siebert, Peterson, & Schramm, 1963). This rationality will make individual decisions that will be good for themselves and also advance the cause of civilization (Siebert, Peterson, & Schramm, 1963). The libertarian concept argues that journalism is an economic enterprise and in addition to informing and entertaining the masses should financial independence (Siebert, Peterson, & Schramm, 1963). Many newspapers, at all sizes, operate as big business enterprises that are impervious to any sense of social responsibility and are often unyielding to any level of public opinion (Christians, Ferre, & Fackler, 1993). This corporate nature has created media outlets that are designed based on certain demographics and creates questions …show more content…
The simply idea that publishing UGC eases financial burdens on a publications does not mean that the media outlet is taking advantage of its audience. No media outlet can survive if it ignores its economic interest and the desires of its consumers (Altschll, 1997). Money is mentioned infrequently in research about the press; however, publications cannot stay in business without profits (Altschll, 1997). A publication can employ fewer reporters and photographers when the audience contributes content. Weekly media companies face a number of financial issues operate a successful business, and lower staffing costs is just one (Adams, 2008). The management within community media often operates with a dual role with the editorial and business side that does not exist at larger publications (Kennedy,