Making a SWOT is essential for Uber to consider entry to Canada. By analyzing the internal and external environment, the CEO of Uber could make better improvements and adjustments about the company in order to operate in the competitive market.
Knowing the strengths of Uber would be a good start. Unlike the regular taxi, which always takes a long waiting time, Uber can provide a fast, convenient and cheaper way for passengers to go to wherever they want. Just by using smartphone, consumers can grab an Uber taxi conveniently. Besides, consumers will know how much the ride cost upfront and pay it with credit card. Uber’s operating model is very efficient which can facilitate Uber entry into Canada. They have a rating system, which not only can help consumers to choose the drivers but also for the company to fire those who have the lowest rate. Under this system, drivers will have incentive to work hard because they get as much as they do. Thus, they will treat the passengers with good attitude, provide them with good service and ensure their safety.
Uber also could explore more …show more content…
Thus, discovering weakness and threats of the company and fix the problems immediately are vital. Customers will choose the company which provides them with the cheaper prices. Thus, the connection between Uber and the clients is weak. Besides, Uber will charge more the prices during the holiday like Halloween. This practice depresses many consumers because they feel victimized. This might decreases the number of consumers as a result. Moreover, making a cashless payment is convenient for some consumers, but not for all of them. Uber only accepts the payment with credit card. It means Uber is losing some consumers like some teenagers who don’t have a credit card yet. It might attracts more people to choose Uber and they could make more profits if they Allow people to pay with
Knowing the strengths of Uber would be a good start. Unlike the regular taxi, which always takes a long waiting time, Uber can provide a fast, convenient and cheaper way for passengers to go to wherever they want. Just by using smartphone, consumers can grab an Uber taxi conveniently. Besides, consumers will know how much the ride cost upfront and pay it with credit card. Uber’s operating model is very efficient which can facilitate Uber entry into Canada. They have a rating system, which not only can help consumers to choose the drivers but also for the company to fire those who have the lowest rate. Under this system, drivers will have incentive to work hard because they get as much as they do. Thus, they will treat the passengers with good attitude, provide them with good service and ensure their safety.
Uber also could explore more …show more content…
Thus, discovering weakness and threats of the company and fix the problems immediately are vital. Customers will choose the company which provides them with the cheaper prices. Thus, the connection between Uber and the clients is weak. Besides, Uber will charge more the prices during the holiday like Halloween. This practice depresses many consumers because they feel victimized. This might decreases the number of consumers as a result. Moreover, making a cashless payment is convenient for some consumers, but not for all of them. Uber only accepts the payment with credit card. It means Uber is losing some consumers like some teenagers who don’t have a credit card yet. It might attracts more people to choose Uber and they could make more profits if they Allow people to pay with