Good usage of data
As an Internet-based company, Uber has obtained tons of data each week from its 1M requests made by its users. The way how company analyzes and uses this data could be crucial to determine its strategic positioning. In terms of Uber, it well leverages the retrieved data by creating a big data platform combined with mobile apps (Brookes). As stated in an article “Start-up lessons from Uber,” big data provides the app with the ability to obtain and analyze users’ information to improve the experience for both drivers and passengers by “[connecting] the right drivers with the right passengers at the right time.” From the perspective of the company, the big data platform helps Uber improve its apps. It makes the apps more powerful …show more content…
The driver knows exactly where the client is, which facilitates the process if the client doesn’t know his exact position; then he can follow the driver to see how far he is; and finally the driver uses the information as a GPS to get directions. First Uber uses those technologies to increase the quality, the easiness and the uniqueness of its services. But most importantly, by contracting with another firm, Uber frees itself from dealing with many operational issues and can focus on the differentiation of its services, which is a source of competitive …show more content…
As we said before, Uber uses localization software to know exactly the position of the driver and the client. It could improve its use of data and localization software. Notifications can sometimes be annoying for customers, but they are very efficient to get their attention. The company has access to phone numbers and can send SMS whenever the driver is less than a minute away from your location when you order a drive. Why wouldn 't it use this tool to encourage clients to use Uber?
Text messages could be sent automatically (Abrosimova,Kate) to individuals to notify them of the presence of Uber drivers in the area who’s driving profiles are similar to previous hires of the client. Or, these occasional notifications could simply be used for advertising purposes. Uber contracted with Twilio telecommunication provider to send its text messages. They could save huge amounts of money in physical advertising by simply using their collected data and
As an Internet-based company, Uber has obtained tons of data each week from its 1M requests made by its users. The way how company analyzes and uses this data could be crucial to determine its strategic positioning. In terms of Uber, it well leverages the retrieved data by creating a big data platform combined with mobile apps (Brookes). As stated in an article “Start-up lessons from Uber,” big data provides the app with the ability to obtain and analyze users’ information to improve the experience for both drivers and passengers by “[connecting] the right drivers with the right passengers at the right time.” From the perspective of the company, the big data platform helps Uber improve its apps. It makes the apps more powerful …show more content…
The driver knows exactly where the client is, which facilitates the process if the client doesn’t know his exact position; then he can follow the driver to see how far he is; and finally the driver uses the information as a GPS to get directions. First Uber uses those technologies to increase the quality, the easiness and the uniqueness of its services. But most importantly, by contracting with another firm, Uber frees itself from dealing with many operational issues and can focus on the differentiation of its services, which is a source of competitive …show more content…
As we said before, Uber uses localization software to know exactly the position of the driver and the client. It could improve its use of data and localization software. Notifications can sometimes be annoying for customers, but they are very efficient to get their attention. The company has access to phone numbers and can send SMS whenever the driver is less than a minute away from your location when you order a drive. Why wouldn 't it use this tool to encourage clients to use Uber?
Text messages could be sent automatically (Abrosimova,Kate) to individuals to notify them of the presence of Uber drivers in the area who’s driving profiles are similar to previous hires of the client. Or, these occasional notifications could simply be used for advertising purposes. Uber contracted with Twilio telecommunication provider to send its text messages. They could save huge amounts of money in physical advertising by simply using their collected data and